Innovative recruitment strategies driving Omega Healthcare’s success
By: Anna Margarita Ibarrola, DGM for Talent Acquisition, Omega Healthcare Philippines
The Philippine job market has experienced a remarkable transformation over the past year, with hiring activity surging by 10 percent from December 2022 to December 2023, according to the Foundit Insights Tracker. This growth has been particularly pronounced in healthcare roles, reflecting the critical importance of the sector within the national labor landscape. As of June 2024, healthcare and other services accounted for over half of the country’s total employment, underscoring the sector’s indispensable role, as reported by Statista.
At Omega Healthcare, a leading provider of revenue cycle management (RCM) solutions, we embrace this dynamic environment by adopting innovative recruitment strategies that not only attract top-tier talent but also redefine standards in the healthcare industry. Our structured processes, targeted programs, and focus on employee growth allow us to thrive amidst intense competition.
A structured approach to recruitment
Omega Healthcare ensures that its recruitment process is meticulously structured to identify and onboard the best talent. Sourcing begins with social media platforms, online job portals, and employee referrals. Candidates then undergo rigorous evaluations, including technical interviews and Voice and Accent (VNA) assessments, conducted by our dedicated Talent Acquisition (TA) team.
Once these evaluations are successfully completed, the process progresses to salary negotiations, document collection, and formal onboarding. Each step is thoughtfully crafted to uphold high standards and ensure that only the most qualified candidates become part of the Omega Healthcare team.
Connecting with talent
Omega Healthcare leverages social media, online job portals, and employee referrals to connect with high-caliber candidates. Social media platforms serve as dynamic tools for engaging prospective hires through tailored campaigns that showcase career opportunities and emphasize the organization’s commitment to employee growth.
Online job portals expand the reach to a broader talent pool, ensuring that Omega Healthcare attracts candidates with diverse skills and experiences. Additionally, internal referrals play a pivotal role in recruitment, with more than 50 percent of hires coming through recommendations from current employees. This reflects the trust employees place in Omega Healthcare’s culture and career advancement opportunities.
Setting the standard
Omega Healthcare is committed to enhancing the skills and competitiveness of its workforce by providing opportunities for Philippine Registered Nurses (PHRNs) to advance their careers as U.S. Registered Nurses (USRNs). Through comprehensive training programs and support for obtaining the necessary certifications, the company helps PHRNs meet international care standards and broaden their expertise. This initiative not only elevates the qualifications of its team members but also reinforces Omega Healthcare’s commitment to excellence and its dedication to developing top-tier professionals in the healthcare industry.
Competitive compensation packages enhance Omega Healthcare’s appeal to top talent. Salaries are tailored to match the expertise and qualifications required for each role, with specialized positions receiving highly competitive rates. Additional incentives, such as allowances for language proficiency, license certifications, and signing bonuses for in-demand roles, further strengthen the company’s position as an employer of choice.
A seamless onboarding experience
Excellence at Omega Healthcare extends beyond hiring. The pre-boarding process ensures all essential documents, such as NBI clearances and government IDs, are collected efficiently. The onboarding program introduces employees to company protocols and culture, aligning them with organizational goals and fostering a sense of belonging.
Omega Healthcare’s approach ensures that new hires are fully prepared for success, whether they are transitioning into office-based roles or remote work environments.
Leading in a dynamic landscape
By combining structured recruitment, innovative attraction strategies, stringent candidate criteria, competitive compensation, and comprehensive onboarding, Omega Healthcare continues to lead the healthcare recruitment space. These efforts not only drive growth but also reinforce the company’s position as a benchmark in the industry.
As the Philippine job market evolves, Omega Healthcare remains steadfast in its commitment to excellence, setting the standard for healthcare recruitment and creating opportunities that transform lives.