GLOBAL CEO and sports coach James Michael Lafferty will be returning to Manila for a one-day business conference on how to build a top brand nowadays in the age of fast-growing technological revolutions at the Hilton Hotel Newport on Thursday.
Lafferty, the coach and personal adviser of two-time Olympian and Asia’s No. 1 pole vault king EJ Obiena, will conduct a free 2 to 4 p.m. exclusive networking talk on mastering the art of building global brands in an era of rapidly evolving consumer presence.
The two-hour free conference entitled “Building Global Brands” for a limited 30-person attendees plus a livestream availability is organized by Lafferty, who is the chairman of Katapult Digital, and their CEO Francis Uy.
Lafferty, who was recently named for the fourth time as one of the top 100 CEOs by Forbes, has held CEO positions in some of the most iconic branded companies including Procter and Gamble and Coca-Cola.
He is considered one of the world’s leading experts on branding.
Aside from Obiena, former Southeast Asian Games long jump queen Marestella Torres-Sunang was also one of the Filipino national athletes mentored by Lafferty up to now.
Uy will also discuss the Revolution of Artificial Intelligence and Hyper-Targeting and discover how AI and precision marketing are transforming growth strategies and redefining success in the digital age.
For inquiries and interested parties, please RSVP now before spots fill up: Email: roland.espiritu@katapultdigital.com Contact: +639064993789
