TikTok Shop continues to prioritize user safety and brand protection with the release of its second TikTok Shop Safety Report and the first-ever Intellectual Property Rights (IPR) Report. These reports provide an in-depth look at TikTok Shop’s ongoing efforts to protect users and safeguard intellectual property, further establishing the platform as a trusted online shopping destination.
The report outlines the platform’s initiatives to enforce safety policies and ensure a secure shopping experience for its global community. From January to June 2024, TikTok Shop made significant strides in maintaining product integrity, removing prohibited content, and suspending non-compliant accounts.
Concurrently, the first IPR Report showcases TikTok Shop’s robust approach to intellectual property governance. This includes proactive measures taken at every stage of the seller and creator lifecycle to protect brands, products, and content, ensuring that the platform remains a secure space for both consumers and creators.
Investing in User Safety and Security
At the core of TikTok Shop’s strategy is a global investment of more than USD 500 million in tools, technologies, and personnel aimed at safeguarding the platform, reflecting TikTok Shop’s commitment to protecting its community while ensuring a seamless shopping experience.
The Safety Report highlights significant actions taken during the first half of 2024, including the following:
• Rejection of 20.4 million product listings for failing to meet platform standards;
• Removal of 124,000 restricted or prohibited products after listing;
• Disabling of e-commerce features for over 500,000 creators due to policy violations.
These efforts reinforce TikTok Shop’s dedication to upholding trust and safety standards across its growing global platform, enabling users to shop in a secure environment that adheres to high safety and integrity standards.
Protecting Intellectual Property Rights
The first-ever TikTok Shop IPR Report details the platform’s comprehensive approach to safeguarding intellectual property across its global marketplace. From July 2023 to June 2024, TikTok Shop implemented multiple measures to protect IPR at various stages of the seller and creator journey.
• Over 5 million products with potential IPR infringements were proactively prevented from going live on the platform.
• 497,026 products were removed after being identified as violating intellectual property rules.
• 800,000 livestreams and videos that breached IPR policies were taken down.
TikTok Shop’s approach to IPR governance ensures that both brands and consumers are protected from counterfeit or infringing products, reinforcing its position as a reliable and transparent e-commerce platform. The report highlights the platform’s proactive measures, which include early detection of IPR violations and enforcement actions to remove counterfeit products and unauthorized content promptly.
A Local Approach to Safe Shopping
In line with its global safety initiatives, TikTok Shop Philippines recently launched the #TikTokShopSmart campaign, empowering Filipino shoppers with the knowledge and tools they need to make informed purchases. The campaign offers tips on identifying trusted sellers, comparing products, and checking reviews, ensuring users enjoy a smooth, reliable experience during high-traffic shopping events such as the upcoming 11.11 Paskong Panalo Sale.
“With the #TikTokShopSmart campaign, we are providing users with practical tips to navigate their shopping experience safely and confidently. By helping consumers identify trusted sellers and make informed choices, we’re reinforcing our commitment to creating a safe, transparent environment for all,” said Franco Aligaen, Marketing Lead of TikTok Shop Philippines.
This campaign demonstrates TikTok Shop’s commitment to user safety, particularly during the busy holiday season. By promoting trusted shopping practices, TikTok Shop equips users with the resources to shop confidently and securely, further contributing to a more trustworthy e-commerce environment in the Philippines.
TikTok Shop Philippines also recently held a workshop in partnership with the Intellectual Property Office of the Philippines (IPOPHL) to equip sellers, rights holders, and representatives with strategies for protecting their brands on the TikTok Shop platform. The workshop covered the basics of IP registration and trademark protection, as well as best practices to avoid infringement complaints.
Looking Ahead: A Safer, More Secure Shopping Experience
The release of these reports reaffirms TikTok Shop’s dedication to shaping a safe and secure shopping ecosystem for its global community and local markets like the Philippines. As the platform continues to grow, TikTok Shop remains committed to fostering trust, ensuring brand protection, and safeguarding user experiences.
As TikTok Shop heads into the holiday season, the focus on safety, transparency, and intellectual property protection will continue to guide its approach, ensuring that the platform remains a trusted space for both sellers and buyers.
For more information, the full TikTok Shop Safety Report and IPR Report are available online.
