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Thursday, May 30, 2024

Concepcion Industrial Corp. hogs spotlight at Franchise Expo

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Concepcion Industrial Corporation, the country’s leading provider of consumer lifestyle and building & industrial solutions participated in Asia’s biggest franchise show and the country’s most awaited business opportunities event, the Franchise Asia Philippines 2024 International Franchise Expo, held from April 12-14 at the SMX Convention Center Manila.

The event, organized by the Philippine Franchise, served as a platform for CIC to present its esteemed brands’ diverse array of reliable solutions tailored for businesses.

At the Expo, CIC highlighted its flagship brands, each offering innovative and dependable solutions:

  • Carrier: Renowned for setting the gold standard in home and commercial cooling solutions, Carrier continues to be the trusted choice for superior performance and reliability.
  • Condura: Symbolizing Filipino pride, Condura offers products designed for local conditions, embodying quality craftsmanship and innovation.
  • Midea: With a range of well-designed home appliances, Midea combines functionality and style to enhance everyday living.
  • Toshiba: Trusted for quality Jaanese technology; Toshiba’s premium products are inspired by a relentless pursuit of perfection, delivering cutting-edge solutions.
  • Otis: As a trusted leader in vertical transport solutions, Otis prioritizes safety and innovation, ensuring seamless mobility experiences.
  • SharkNinja: Serving as the go-to brand for everyday needs, SharkNinja provides real solutions for real life, offering savvy products to meet diverse consumer demands.

With the lifestyle booth concept, products were displayed in a space simulating a cafeteria on one side, and a laundry area of a serviced apartment on the other side. This thoughtfully designed setup enabled attendees to explore CIC’s comprehensive range of products and solutions, each designed to meet the evolving needs of businesses in the franchise industry. From efficient cooling systems to state-of-the-art appliances and vertical transport solutions, CIC presented a holistic approach to enhancing business operations and customer experiences.

“We are thrilled to have been a part of the 2024 Philippine Franchise Expo and to showcase our portfolio of brands and solutions,” said Ariel P. Fermin, Chief Executive Officer at Concepcion Industrial Corporation. “At CIC, we are committed to driving innovation and providing reliable solutions that empower businesses to thrive. The Expo provided an excellent platform for us to connect with industry stakeholders and demonstrate how our products can add value to franchise businesses.”

As a trusted partner in business growth and development, Concepcion Industrial Corporation remains dedicated to innovating products and developing solutions to deliver its promise of creating happy spaces for Filipino homes and businesses.

For more information about CIC and its portfolio of brands, please visit


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