KFC Philippines leans on the creativity of its collective fan-base to come up with its first ever AI-generated films.
Released for the first time this week, the short movies serve as a response to KFC’s understanding of that innate desire to create something–giving its fans an avenue to play creators alongside KFC’s Creative Team using AI-technology tools.
So how exactly did this video project come about? Days before the official release, KFC asked its fans through their socials on what they crave to see in the films–from their ideal characters, what they wish for them to eat, and even the genre the movie will fall under.
Turns out, KFC fans have a different craving other than fried chicken after all, and they let their creativity show in responding to the poll.
Responses include ideal characters–from famous characters, down to ordinary folks, ideal film genres (romance is popular choice) and of course what KFC favorites they wish to see the film leads munching on.
From these, the KFC Creative Team selected popular choices and elements from poll responses and used AI tools to come up with three films that harnessed the creative ideas coming from the people of the Internet.
The premiering AI-Films can be seen here: (1) https://www.facebook.com/kfcphilippines/posts/pfbid02GnmpmreRiNvjrh8o8tM6K3dvGSnKSVYmEsFgQd68pimnJV6ZWGTySK7JzrZACNGVl (2) https://www.facebook.com/kfcphilippines/posts/pfbid02eNyaaQoCZNuiCWFSjDcp9veBXqw98hgP2RMMF89RQANSqWg55HNYWVy4G6KYbUHfl and (3) https://www.facebook.com/kfcphilippines/posts/pfbid057fuRJYoR39FYtAiuCH4btub8shAZcqzBYTvMoFYsrxfai1fbDKvwRjBYmcpgRQil
“At KFC, we are always looking for ways to do things creatively and differently. With the advancements in AI, we looked at how these tools can bring to life the collaborative creativity of our team and KFC fans. These films are proof that no tool can be a substitute to creative ideas generated by people–whether from Creative Teams or fans alike,” says Charmaine Bautista-Pamintuan, Chief Marketing Officer, KFC Philippines.
Check out #CravetoCreate for conversations around the films.
For food cravings, order your favorite KFC product by visiting a KFC store near you or order for delivery! Dial 88-87-8888, visit https://www.kfc.com.ph/menu/overview or download the KFC mobile app on Google Play: https://bit.ly/KFCPHAppAndroid, or App Store: https://apple.co/2BFAugi.
