THE younger generations have set a new benchmark of demands revolutionizing the mobile phone industry and put mid-range segments that bring a perfect mix of performance and price into the limelight.
One key player is POCO, a young independent brand born from the Xiaomi Corporation.
POCO has entered more than 91 global markets as of now. In 2021 alone, total shipments of POCO smartphones reached 23 million.
POCO is a consumer technology brand based on the philosophy of “Everything you need, nothing you don’t,” focusing primarily on its fans’ requirements and feedback. It’s on the relentless pursuit of technology, which its fans truly need, thus democratizing decision-making and continuous product updates to evolve itself.
As market demands from younger generations shifted because of the rising interest in mobile gaming, POCO promises to deliver innovations that would meet their consumers’ needs and more without breaking the bank.
“We aim to constantly push out products with great performance and experience at a price range. Great products bring more confidence to our partners, users, media, and, most importantly, ourselves, which allows us to push the boundaries further each time,” said Anne Wang, Head of Marketing at POCO Global, during the “POCO Partners Southeast Asia Forum 2023 – Next steps: Gen Z changes the game” held in Bangkok, Thailand last August 21, Monday.
Performance-wise, users prefer fast-charging phones with a large storage capacity and a high-performing processor, like MediaTek, a Taiwanese semiconductor company that provides chips for various technologies.
MediaTek has been supporting POCO for five years and continues to do so by equipping the smartphone brand with the latest developments to provide users with the latest technological advancements.
“We are bringing the Dimensity to all users globally. The latest flagship smartphone chipset you’ll be seeing in the market real soon is our Dimensity 9200+,” said Chunyan See, Country Sales Manager at MediaTek Thailand.
In the meantime, recent market findings and trends discussed with Angus Ng, Head of Product Marketing at POCO Global, and high executives from Lazada, MediaTek, PUBG, and Shopee during the forum spell exciting opportunities for mid-range phones, meaning there’s more for POCO fans to watch out for, as the brand remains dedicated to understanding the market’s needs and exceeding their expectations.
Revisiting a well-loved unit
During the forum in Bangkok, POCO made sure its attendants knew about the advantages of having their phones, like how an affordable unit can have outstanding specifications that allow for undisturbed gaming and an equally competitive camera compared to other flagship phones in the market.
One example is the POCO F5, launched in May of this year. Its exterior features a sleek design with a large 6.67-inch Gorilla Glass-protected Flow AMOLED screen with a 2,400 x 1080 resolution and a 120Hz refresh rate.
It works well with popular esports titles nowadays, like Call of Duty, League of Legends: Wild Rift, and others, even when played at the highest settings.
Meanwhile, its interiors have the 4nm Qualcomm Snapdragon 7+ Gen 2 octa-core processor, Adreno GPU, 8GB/12GB RAM, 256GB storage, and a 5,000mAh battery with 67W fast charging.
On the other hand, its cameras pack a 64MP f/1.8 main + 8MP f/2.2 ultrawide + 2MP f/2.4 macro triple rear camera setup, with a 16MP selfie shooter.
The POCO F5 is a perfect everyday companion for those who want a high-performing phone for daily tasks without sacrificing their budget.
Five years of game-changing tech
This year, POCO is celebrating its fifth anniversary with the POCO Carnival campaign, which features exciting events.
As a favorite among the tech-savvy younger generations, POCO aims to kick off the carnival atmosphere by rewarding its loyal fans with surprising gifts, as the brand believes its success within the past five years is inseparable from its fans’ support.
POCO will offer special limited edition and customized gifts to loyal fans who share their personal photos of POCO F1 with a global audience of tech enthusiasts as a token of appreciation. The tech brand and its fans can showcase their confident, unique, and disruptive attitude through this grand online ceremony.
In the meantime, there’s also the “Anniversary Mega-Sale,” with the theme “Go loco for POCO,” where the brand offers special discounts on a wide range of smartphones, specifically the POCO F5 series, X5 series, M5 series, and on the C40.
Take advantage of the POCO Carnival and score amazing discounts to enjoy the best-selling phones from the brand, available exclusively online via Shopee, Lazada, and TikTok Shop.