Old Navy is celebrating its 30th anniversary with a limited-edition product drop, campaign, and ‘90s-themed event.
The American apparel brand is bringing back and modernizing some of its most popular styles from 1994 to reconnect with longtime fans and attract new customers.
The anniversary collection, dubbed the ‘94 Reissue, features iconic pieces from the brand’s early days, including baby tees, baggy jeans, cargo pants, tracksuits, and bucket hats. The collection will include nearly 200 items for men, women, and children. It will be available at Old Navy stores in One Ayala, Bonifacio High Street, and online.
Old Navy, one of North America’s largest apparel brands with over 1,200 stores, is known for making fashion accessible to a wide audience. The anniversary campaign aims to celebrate its history and continue engaging with consumers through updated products and experiences.
CEO Haio Barbeito said the company is using the anniversary to reflect on its legacy and create new milestones.
while Chief Creative Officer Zac Posen highlighted the influence of 1990s culture on the collection. The brand is focusing on reviving the spirit of the ‘90s, which Posen described as a time of self-expression and cultural crossover.
