Eastern Communications is making significant strides towards sustainability, a goal that manifests in various environment, social and governance (ESG) initiatives.
From preserving coastal ecosystems to uplifting underprivileged communities, Eastern Communications is actively seeking to create a positive impact that aligns with global standards and supports the Sustainable Development Goals (SDGs) in the Philippine Development Plan (PDP) 2023-2028.
To support the typhoon-prone country, Eastern continues its environmental stewardship through various initiatives.
Building on its previous partnerships, including tree-planting activities with the Tuguegarao One Million Trees Movement in collaboration with former team Eastern Communications Perlas Spikers, the company has championed ecological conservation with coastal rehabilitation initiatives, starting with Project Pristine for Love Boracay 2024 and Metro Divers’ Code Blue 2024 underwater clean-up drive.
One of its upcoming initiatives is the mangrove planting initiative, to be conducted this month in partnership with the Ramon Aboitiz Foundation Inc. (RAFI) One To Tree program.
Mangroves, which protect coastlines from erosion, serve as nurseries for marine life and play an essential role in carbon sequestration, are critical to combating climate change.
To begin its long-term mangrove reforestation initiatives, Eastern kicked this off by planting 1,000 mangroves in Barangay. Lumaniag in Lian, Batangas. Eastern seeks to enhance and nurture these vital ecosystems and mitigate the impact of climate-related issues in vulnerable coastal areas.
Eastern Communications has long believed in the importance of supporting the next generation and furthering the quality of their education especially in underserved communities.
It recently teamed up with the “My Dream in a Shoebox” (MDIAS) campaign to help bridge the educational gap faced by underprivileged children. With the help of Eastern employee volunteers, the initiative focused on providing children with essential learning materials and opportunities for growth.
“Thank you to the generous hearts of our Eastern Communications partners. You inspire us by helping us make bigger dreams come true,” said Bea Lim, chief executive officers and president of TeamAsia.
The partnership with MDIAS began in 2023, and continued this year with 300 Dream Kits gifted to beneficiaries of the Payatas Orione Foundation Inc. in Quezon City. Each kit contained school supplies, supporting these children in their academic journey and empowering them with resources to pursue their dreams. Now in its 16th year, MDIAS has impacted countless young lives by offering educational materials, funding assistance, and access to technology, aligning with Eastern Communications’ advocacy for inclusive and equitable quality education.
Eastern Communications held its My Dream in a Shoebox gift-giving session with beneficiaries of the Payatas Orione Foundation Inc. in Quezon City.
According to the World Bank, nine out of ten Filipino children at age 10 are unable to read and comprehend a basic, age-appropriate text. Furthermore, Filipino students ranked among the lowest globally in mathematics, reading, and science, as shown by the 2022 Program for International Student Assessment (PISA).
The Philippines placed 77th out of 81 countries, with performance falling below the global average across all subjects.