SM Advantage Card (SMAC) has donated P14.93 million to Globe Telecom Inc’s Hapag Movement, marking a significant milestone in Globe’s drive to beat involuntary hunger and uplift communities across the country in time for World Food Day last week.
This is the largest single corporate donation to date for the Globe-led hunger alleviation program, which supports the supplemental feeding and livelihood training of 100,000 Filipino families.
The funds were raised in the second round of SMAC’s partnership with the Hapag Movement, focusing on SMAC kits sold and members’ points donation through eligible purchases from SM Store and other SM retail partners from December 2023 to January 2024.
The donation will be distributed to key mobilization and program implementation partners of the Hapag Movement, among them the Ayala Foundation, Tzu Chi Foundation, the United Nations World Food Program and World Vision.
The Hapag Movement has provided meals to over 154,000 family members, with 2,784 heads of households receiving livelihood training. Impressively, 2,361 of these individuals have successfully continued running their small businesses, highlighting the program’s role in fostering sustainable community growth.
“We are deeply grateful to our partners for closely working with us on this life-changing initiative. Together, we are creating a meaningful shift in consumer behavior, where Filipino shoppers are inspired to consider not only their personal needs but also the collective well-being,” said Yaracel S. Macalindong, vice president for sales and marketing of SMAC.
The growing success of the partnership also reflects the importance of corporate collaboration in addressing social issues.
“Our partnership with SMAC is a testament to the power of collective action. Seeing the impact of the Hapag Movement firsthand among families we have supported so far is truly inspiring. We are incredibly grateful for this substantial donation from SMAC, which will help us expand our reach and provide vital support to families whose lives we have yet to touch,” said Yoly Crisanto, Globe’s chief sustainability and corporate communications officer.
“SMAC’s partnership with Globe through The Hapag Movementhas created valuable opportunities for our members to engage in meaningful contributions. It enables them to actively give back to their communities and make a lasting, positive impact on the lives of others. This collaboration empowers members to be part of something greater, fostering a sense of purpose and social responsibility,” said Kevin Hartigan-Go, chief operating officer of Digital Advantage Corp (DAC).
