Coca-Cola continues to lead sustainable solutions for plastic recovery and recycling in the Philippines
In the Philippines alone, around 2.7 million metric tons of plastic waste is generated each year, and a huge portion of this finds its way into the environment, choking waterways, polluting the ecosystem, and jeopardizing our biodiversity. “Any time our packaging ends up anywhere it doesn’t belong is simply unacceptable to us,” said Jonah De Lumen-Pernia, Public Affairs and Sustainability Director of Coca-Cola Philippines. “Coca-Cola has globally committed to building a World Without Waste, and we are striving to make that a reality in the Philippines through various initiatives and partnerships.” Taking part in immediate, bold actions and sustainable solutions, Coca-Cola has been steadily contributing to collective action as it leverages on its expansive scale. In January 2018, the Company announced its World Without Waste global vision: an ambitious goal to collect and recycle every single bottle and can it sells by 2030. Making strides in packaging innovation Ever since Coca-Cola was first served 134 years ago, the Company has always strived to ensure that sustainable packaging innovation is ingrained in the way they do business. All of Coca-Cola’s primary packaging in the Philippines, for example—from returnable glass, to PET plastic bottles, and aluminum cans—are all 100% recyclable. In fact, the iconic Coca-Cola glass bottle still represents approximately 50% of the Company’s total business in the country, with many found in sari-sari stores in far-flung areas. These glass bottles are continuously collected, washed, and reused in a virtuous supply chain cycle.
The Company has also implemented light weighting of its PET plastic packaging, which has resulted in a huge reduction in its plastic consumption while ensuring the same top quality of its beverages. As a result, packaging for single serve (500ml and 330ml) Wilkins and Viva are now approximately 20% lighter. With the goal of using 50% recycled material in its packaging, the Company introduced the country’s first beverage bottle made from 100% recycled plastic, the Viva! eco-bottle. Launched in June 2019, Viva! mineralized water is the first brand within Coca-Cola’s portfolio to transition toward this packaging redesign. Further to this, in September 2019, the Company transitioned its green Sprite packaging to clear PET and also offered the lemon-lime carbonated drink in bottles made from 100% recycled plastic. This is aligned with the roadmap to increase the recyclability of its packaging—as clear bottles have the highest recyclability rate compared to others. Investing in a pioneering state-of-the-art recycling facility Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of Coca-Cola in the country—has partnered with Thailand-based Indorama Ventures, a global leader in recycling and green technologies, to establish PETValue, the biggest state-of-the-art, bottle-to-bottle PET recycling facility in the country. “PETValue Philippines represents Coca-Cola’s first investment in a recycling facility in Southeast Asia. It demonstrates the Company’s genuine commitment to our World Without Waste vision—it is not just talk, we really want to establish a circular economy for our recyclable PET plastic packaging,” says Gareth McGeown, CEO and President of CCBPI.