It’s a refreshing new start for Pepsi-Cola Products Philippines Inc. (PCPPI), as the company announced the appointment of seasoned industry professional, Frederick D. Ong, as its new president and CEO, effective February 16, 2020.
“I feel honored to have been chosen to lead a dynamic team of ethical and purpose-driven individuals who are leading the industry to transition into a more sustainable business model that puts priority on the people, environment, and the future of the world,” said Ong.
Before joining PCPPI, he was the vice president and group general manager & chief marketing lead for the Yokohama Group of Companies and Century Motolite Battery Sdn Bhd based on Kuala Lumpur, Malaysia.
With over 25 years of senior-level experience, Ong’s expertise is in commercial management in various sectors, including FMCG in food, personal care and pharmaceutical, consumer electronics, and automotive supply industries.
His signature leadership style demonstrates the ability to manage, coach and lead high-performance teams across cultures. Ong is also known for driving innovative business improvements, which is aligned with the sustainable business approach of PCPPI.
“I hope to add the most value in leading PCPPI while considering the impact of our decisions and activities on our ability to achieve our long-term goals to Win as One,” he added.
A graduate of the Ateneo de Manila University with a Bachelor of Arts degree major in Economics, Ong’s career highlights include senior positions in brand management, strategy, trade marketing, sales and sales operations, general management, and regional management experience for both B2C and B2B industry.
PPCPI is the exclusive bottler of PepsiCo beverages in the Philippines. Lotte Chilsung, one of the biggest beverage companies in South Korea, is the lead shareholder of PCPPI as an independently listed company and co-manages it with PepsiCo. The group manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, and Premier.