Lazada Philippines CEO Carlos Barrera has reaffirmed the company’s dedication to delivering unparalleled value and customer satisfaction throughout 2024. In a TV interview, Barrera underscored Lazada’s ongoing evolution toward providing unmatched convenience and accessibility to its customers.
“2023 was a remarkable year for us, and 2024 is shaping up to be even stronger. We believe what we bring into the market is convenience,” Barrera stated, emphasizing the platform’s focus on priority delivery, swift refunds, and a seamless shopping experience—all aimed at saving customers both time and money. With a renewed commitment to its core principles of ‘best price, best experience’, Barrera expressed confidence in Lazada’s initiatives for 2024.
Central to Lazada’s strategy is its dedication to innovation and collaboration with both local and international brands. Barrera highlighted the platform’s diverse offerings, including new and exclusive brand launches, Super Brand Days, and daily mechanics and promotions to provide consumers with quality deals and discounts. He emphasized Lazada’s commitment to providing a wide range of products, often unavailable offline, and its role in driving the growth of the local e-commerce ecosystem.
Barrera cited the platform’s initiatives, such as Lazada Bonus and free shipping promotions, as evidence of its efforts to provide cost-effective solutions to its users. He emphasized that merchants have also adapted to the online landscape, adjusting their cost structures to offer competitive prices to consumers.Looking ahead, Barrera outlined Lazada’s focus on enhancing the customer experience and leveraging technology for growth. He highlighted the platform’s investment in logistics infrastructure, priority delivery services, and AI-driven recommendations to personalize the shopping experience. “We stay true to our core–it’s all about ‘best price and best experience. It is something that we really want to be known for,” said Barrera.
With a commitment to innovation, strategic partnerships, seller empowerment, and customer-centricity, Lazada Philippines is poised for a transformative year in 2024, continuing to redefine the Philippines’ e-commerce landscape.