Fridays Boracay recently launched a philanthropic initiative spearheaded by Chief Operating Officer Samantha Panlilio, in collaboration with the Local Municipality Office led by Mayor Floribar Bautista and Vice Mayor Carlos Cawaling.
The initiative aligns closely with the Municipal Social Workers Development Office, as they work together to extend utmost support to those adversely affected by the recent fires on the island, occurring in Sitio Pinaungon last December 2023 and Vargas Compounds in January 2024. The fires impacted a total of 76 households.
Fridays Boracay has committed to contributing to the immediate relief efforts by pledging various resort items held in stock, including assorted ready-to-wear linens and towels, 10 televisions, and 40 mini refrigerators. These items are intended to be utilized by those affected by the fires and to aid in the recovery process.
Known for being the most iconic resort on Station 1, Fridays Boracay is popular for upholding authentic Filipino design and hospitality. It is currently closed to the public for a transformative journey, and is set to re-open sometime in 2026 as the all-new Fridays Boracay, A Radisson Collection Resort.
As construction of the new hotel is underway, Fridays Hotels & Resorts as well as Boulevard Holdings Inc., remains steadfast in its commitment to support the local community of Boracay in collaboration with the Local Municipality of Malay, Aklan.
Both Fridays Hotels & Resorts and Boulevard Holdings Inc. maintains its dedication to a comprehensive Social Responsibility Program. The plan of action is designed to provide prompt assistance and support to those affected by unfortunate incidents and calamities happening within local communities.
It also works to collaborate and assist Local Municipalities and Non-Governmental Organizations (NGOs). This commitment accentuates the organization’s overarching goal of making a positive impact on the well-being of the communities it serves.