JETRO presents “Healthy Lifestyle Exhibition in Manila”

An event that will showcase a variety of Japanese sports health care, healthy food and elderly care products to be presented by 40 Japanese Exhibitors!

The Japan External Trade Organization (JETRO) will conduct a Japan Healthy Lifestyle Exhibition in Manila on March 9-10, 2019 at the TriNoma Activity Center.

This event is aimed to introduce and highlight to Filipino consumers the different variation of Japanese health products. This exhibition was held for the first time in 2015 in Yangon and has been held in Ho Chi Minh City, Bangkok, Hanoi & Jakarta. This will be their sixth time to conduct this event in Manila that will definitely give a good opportunity to both exhibitors and Filipino consumers.

To promote Japanese Health & Lifestyle products and services to Filipino consumers

There will be 40 Japanese Exhibitors who will participate in this exhibition to introduce a variety of products regarding health and lifestyle focused on sports (sportswear and strength training equipment), health (hemadynamometer and toothbrush), healthy food (mushroom, garlic and supplement), elderly care products (wheelchair and caring bed) and beauty products (beauty appliance and cosmetics). They will promote their own products to middle and high income group of consumers at the large shopping mall in Manila where hundreds of thousands of locals usually visit during weekends.

To promote Japanese Sports Industry

There will be many performances from world champions such as: a Freestyle Basketball Performance by Origami (Lee/KAMIKAZE), a Professional BMX Freestyler who will do a BMX Exhibition, a Volleyball Demonstration to be performed by Okayama Seagulls, exciting Kendama performances by Zoomadanke and a Jumping Rope Exhibition by Hijiki Ikuyama.

Participants will also have an opportunity to experience these activities. There will also be a promotion of sports international contribution “Sports for Tomorrow," Rugby World Cup 2019 in Japan and Sports Tourism that you should not want to miss!

To support Filipino Market through Business Meeting

There will be a business meeting on Friday, 8th of March 2019, one day prior to the exhibition for Japanese exhibitors and Filipino buyers to support new Filipino market. There will be 29 exhibitors participating in the business meeting.

Promotion of “Japan as Health and Longevity” to increase Health Awareness

The population of the Philippines has exceeded one hundred million in 2014. 63 percent of the population is composed of the working-ages (15 to 64) and thus, has a great potential to have an economic growth over the years. Meanwhile, percentages of obesity in the population have risen sharply due to changes in main diet accompanied by economic growth.

Government has started focusing on this situation to prevent diabetes and obesity, taking measures such as having tax on softdrinks containing sugar to restrain citizens from consuming sugar in 2018.

The research JETRO carried out targeting Filipinos aged from 20 to 50 has shown that, disregarding age, almost 90 percent answered that they are caring about their health, meaning that a majority of the people has been tackling health problems by activities and dietary restrictions.

JETRO is aiming for this exhibit to have a stable image of “Japan as a country of Health and Longevity” and to expand as a sales channel by introducing services and commodities supporting Japanese health in large shopping malls where local middle-high income earners visit. The target is from young to middle aged citizens that are large in number and are expected to rise in demand of health promotion.