The inaugural GolfCon 2025: Let’s Golf the Philippines concluded with resounding success, drawing nearly 2,000 attendees, including industry leaders, government officials, international dignitaries, exhibitors, and golf enthusiasts.
Held at the Marriott Grand Ballroom, the event firmly established itself as a premier platform for promoting golf tourism, fostering industry collaboration, and advancing the sport in the Philippines.
The opening ceremony, hosted by veteran sportscaster Anthony Suntay, featured a ceremonial ribbon-cutting led by GolfCon Chairman Jesse Guerrero.
He was joined by key officials from the Department of Tourism (DOT) and the National Golf Association of the Philippines (NGAP), including DOT Chief of Staff and Undersecretary for Tourism Regulation, Coordination, and Resource Generation Shahlimar Hofer Tamano, DOT Undersecretary for Special Projects Ferdinand Jumapao, DOT Director for Golf Tourism and Special Projects Lyle Uy, NGAP Director Lt. General Connor Anthony Canlas Sr., Pacsports President Jaye Escuadro, and Empire Sports Managing Director Liza Tang-Yuquico.
Adding an international presence, H.E. Abdul Malik Melvin Castelino from the Embassy of Malaysia, H.E. Harsh Kumar Jain from the Embassy of India, and H.E. Lai Thai Binh from the Socialist Republic of Vietnam attended the ceremony, underscoring golf’s role in cross-cultural engagement and tourism development.
Other notable attendees from the DOT included Assistant Secretary Judilyn Quiachon, Director Azucena Pallugna, and regional directors Richard Daenos (RO-III), Marites Castro (RO-IV A), Judy Gabato (RO-VII), Karina Tiopes (RO-VIII), and Nelia Arina (RO-XII).
GAME-CHANGER
GolfCon 2025 featured a dynamic exhibit floor showcasing top golf brands, travel destinations, and the latest advancements in golf technology. Industry panels, masterclasses, and networking sessions provided valuable insights and opportunities for professionals and enthusiasts alike.
Chairman Jesse Guerrero emphasized the event’s long-term vision, stating, “GolfCon 2025 is not just about the sport—it’s about positioning the Philippines as a world-class golf destination. The support from the DOT, NGAP, and our industry partners is a testament to the bright future of golf tourism in the country.”
With its successful debut, GolfCon is set to become an annual event, strengthening the Philippines’ presence in the global golf scene under Guerrero’s continued leadership.
GOLF FASHION
GolfCon 2025 was more than just a celebration of the game—it was also a stage for golf fashion excellence.
The K&G Fashion Show highlighted cutting-edge designs and high-quality materials, demonstrating that style and performance go hand in hand on the course. From sleek, modern fits to innovative performance wear, K&G set a new standard for golf apparel, ensuring that every golfer could look sharp and feel comfortable both on and off the fairways.
BRANDS AND MASTERCLASS
A series of exclusive masterclasses gave attendees a once-in-a-lifetime opportunity to learn from some of the best in the game.
Golf icons Nathan Kang, Harmie Constantino, and Ryan Lam shared game-changing tips to help players refine their skills and elevate their performance. Those who participated left with valuable knowledge to take their game to the next level.
GolfCon 2025 featured an impressive lineup of the biggest and best brands in golf clubs, including Callaway Golf, TaylorMade, Titleist, and Mizuno. Attendees explored the latest advancements in golf equipment, ensuring they had access to top-tier gear to enhance their game.
FUTURE OF GOLF
The Junior Golf Foundation of the Philippines (JGFP) played a key role at the event, showcasing its programs dedicated to nurturing young golf talents across the country.
Committed to developing the next generation of Filipino golf champions, JGFP provides tournaments, training, and opportunities for young golfers to compete both locally and internationally.
Their presence at GolfCon 2025 underscored their mission to foster talent, sportsmanship, and a lifelong passion for the sport.
MASERATI EXPERIENCE
GolfCon 2025 also featured a touch of luxury with Maserati, the globally renowned brand known for its unparalleled craftsmanship, iconic design, and high-performance vehicles.
Attendees had the chance to experience Maserati’s elegance and power firsthand, exploring a range of sleek sports cars and powerful SUVs that embody sophistication, performance, and excellence—qualities that align perfectly with the prestige of golf.
With the overwhelming success of its inaugural edition, GolfCon is set to return in 2026, promising an even bigger and better experience.