Lacoste unveiled its latest timepiece in an exclusive event that showcased the brand’s rich sporting heritage, with a tennis wall as the centerpiece—a tribute to its legendary roots in tennis.
The event drew an eclectic mix of VIPs, celebrities, loyal customers, influencers, and the Lacoste Global Team, all gathered for an unforgettable experience. Highlights included a live tennis-walling exhibition by Maika Rivera—former national tennis player, actress, and entrepreneur—who captivated attendees with her dynamic performance.
Guests engaged in daily challenges, such as the tennis wall game, with chances to win exclusive Lacoste gifts. These activities deepened their connection to the brand, celebrating Lacoste’s fearless legacy.
The LC33 watch takes its name from 1933, the year Lacoste was founded by René Lacoste—a tennis icon whose relentless determination and fighting spirit earned him the nickname “the crocodile.”
Nearly a century later, the iconic crocodile emblem remains a powerful symbol of boldness, daring, and innovation, resonating with a new generation of fans.
The engagement extended beyond the event, with participants sharing their experiences on social media and purchasing Lacoste watches to keep a lasting connection with the brand’s timeless appeal.
Lacoste unveiled its latest timepiece and on the spotlight was a tennis wall to pay tribute to the brand’s sport heritage.
BE CROCODILE
Lacoste’s LC33 captures the fearlessness and power of the crocodile like never before, with the new LC33. The dauntless spirit of the brand’s icon is reflected in every aspect of this dual-movement watch, the boldest-ever timepiece from Lacoste Watches.
The imposing 45mm case, engineered in shatter-proof TR90, is complete with architectural pushers, and fitted with an integrated silicone strap. Both the outer strap and the watch face are embossed with Lacoste’s timeless petit piqué pattern, while a contrast-color crocodile at 12 o’clock adds another signature branded element to the design.
Is one movement enough? Think again. This unique watch is built with both an analog and a digital movement and includes alarm clock, chronograph, and calendar functions as well as hour, minute, second, month, week, and day displays.
The LC33 is presented in a spectrum of attention-grabbing color combinations, including vivid orange or red in combination with a dark dial, pushers, and crown; khaki with orange details on the dial; and fresh white, with design elements in iconic Lacoste green.
