Riot Games out to revive glory days of computer shop
Riot Games, the leading developer and publisher of globally renowned games and esports titles, is set to launch Riot Unlocked, a pioneering PC cafe program that aims to bring back the pre-pandemic glory days of computer shops in the country.
Debuting on July 15, the pilot run of Riot Unlocked will be in partnership with TNC Cyber Cafe, a leading cyber cafe franchise chain in the Philippines.
In its bid to elevate the competitive scene for local grassroots gaming communities, Riot Games Philippines is determined to make its range of game titles more accessible to Filipino gamers with the launch of Riot Unlocked.
The program serves as an additional touchpoint to reach Filipino gamers who do not have access to a PC or stable internet connection at home. Riot Unlocked will begin its three-month pilot run with League of Legends.
“We’re thrilled to debut Riot Unlocked, especially at a time when we’re witnessing a heightened competitive gaming scene in the country and Pinoy gamers are showing a stronger sense of community,” said Joel Guzman, Country Manager of Riot Games Philippines.
“In addition to making our games more accessible to Pinoy gamers, this program also pays homage to what’s deemed to be the root of Pinoy gaming culture: the computer shops,” he added.
Besides TNC’s modern, cool, and comfortable gaming areas equipped with high-speed internet, Riot Unlocked promises a premium League of Legends gaming experience to the cafe’s patrons.
Exclusive League of Legends perks such as unlocked champions, exciting XP boosts, thrilling LAN tournaments, and access to thousands of skins will be made available to the players who will play at any of TNC’s participating branches during the pilot run of the program.
PC CAFÉ PROGRAM
Additionally, Riot Games Philippines promises exclusive privileges to its partner computer shops for this PC cafe program, including support for local community tournaments and official swag for players.
“This initiative is a key part of TNC’s renewed vision of going beyond gaming. We are very thrilled to partner with Riot Games Philippines for the pilot run of Riot Unlocked. Our missions align perfectly in reinvigorating gaming communities by making PC titles more accessible to Filipino gamers through TNC Cyber Cafes, to not only bring back the pre-pandemic glory days of computer shops but also foster a stronger sense of community with Filipino players,” shared Eric Redulfin, CEO of TNC Group.
The pilot run of Riot Unlocked will be available in 13 TNC Cyber Cafe branches nationwide. In Metro Manila, the program will be available in TNC Cyber Cafe in Lerma, Loyola, P Noval, Morayta, and Welcome Rotonda. Riot Unlocked will also be available in TNC Cyber Cafe Dasmariñas Cavite, Lipa, Salitran, Digos, Bacolod USLS, Tagbilaran, Cebu HQ, and Butuan.
“Riot Unlocked aims to turn PC Cafes into a community hub where like-minded people can congregate and enjoy Riot Games’ portfolio. It’s our way of thanking our loyal players and encouraging more of them to enjoy gaming at PC cafes, where the community vibe is unbeatable. We’re optimistic that partnering with PC cafes will pave the way for a more solid community experience for Pinoy gamers and will be pivotal in our mission to bring League of Legends Philippines back to its glory days,” added Kimi Salazar, MOBA Brand Manager at Riot Games Philippines.
Visit the participating TNC Cyber Cafe near you and experience an enhanced League gaming experience starting July 15! Follow Riot Games on Facebook and Instagram to stay updated with the latest news and announcements.
