The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, today announced a media rights deal with Setanta Sports for all PFL and Bellator programming in Eurasia and the Philippines.
Through the partnership, all PFL programming – including live coverage and archived footage of PFL Global, PFL PPV Super Fights, PFL Europe, PFL MENA and Bellator Champions Series – will be available live in Estonia, Latvia, Lithuania, Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan, and the Philippines – via Setanta Sports. Professional Fighters League content will air alongside EPFL, UEFA Champions League, NBA, and F1, bringing PFL’s unique MMA content to one of the fastest-growing media markets.
“We are thrilled to partner with Setanta Sports and give fans in Eurasia and the Philippines the opportunity to experience premium PFL and Bellator MMA content all year round,” said PFL Managing Director, International James Frewin. “PFL’s partnership with Setanta Sports marks another milestone in our organization’s global expansion, offering the best action in MMA to one of the fastest-growing media markets in the world.”
“Setanta Sports has a long-standing tradition of delivering top-tier combat sports to fight fans. By acquiring the rights to PFL and Bellator, we are further solidifying our commitment to this passionate audience.
This move grants unprecedented access to some of the world’s most exciting MMA fighters. PFL and Bellator perfectly complement our existing portfolio of the best international sports content, making Setanta Sports the undisputed home of premium sports in Eurasia and the Philippines.” added CEO of Setanta Sports Giorgi Pruidze.
PFL is the only organization in MMA with a sports-season format, where individual fighters compete in a Regular Season, Playoffs, and Championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class.
PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is available on ESPN/ESPN+ in the U.S., DAZN in Canada and Europe, and broadcast and streamed in 160 countries with 20 premium media distribution partners.