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Monday, October 28, 2024

Kiefer Ravena becomes first Filipino to get a Player Exclusive from the Jordan Brand with his very own Air Jordan XXXIX

The Jordan Brand is all about growing the game of basketball and inspiring the next generation. Kiefer Ravena’s first Player Exclusive is a reminder of Jordan Brand’s commitment to greatness and global influence.

Kiefer Ravena became the first Filipino athlete signed by the Jordan brand. Now, he’s also the first Filipino to get a Player Exclusive from the Brand, a pair of Air Jordan XXXIX with an unmistakable Filipino touch. 

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The shoe pays homage to the Philippines and expresses Kiefer’s love for his country. The silhouette’s upper, an embroidered textile, features a bright blue color, while the yellow and red details on the tongue, toe, heel, and in the midsole, provide an additional pop of color.

His own logo, the “Point” guard is embroidered on the shoe’s heel. The logo features his initials represented by a pointing arrow that stands for Kiefer’s sharp instincts and directional leadership on court. Like an arrow, Kiefer’s game is marked by precision, strategy and forward momentum reinforcing his role as both a playmaker and leader.

“The colorway of the shoe is clearly inspired by my roots. I’ve always been big on being proud about where I come from, a country that is very passionate and crazy about basketball. From my national team stints since 2008, to where I am now playing professionally in Japan, I wanted to wear a shoe that reminds us of a kid who came from humble beginnings and is now representing a nation on the world stage playing the game he loves.” – says Ravena.

The Air Jordan XXXIX features a midsole combination of full-length ZoomX foam and full-length Air Zoom for a premium cushioning experience, while the upper is constructed to secure the foot during explosive changes in direction. Rooted in the motion and emotion of Michael Jordan’s game, the shoe’s design is created for the modern player dedicated to mastering basketball’s most effective movements. 

Kiefer Ravena will debut his AJ XXXIX PE on-court this Sunday in Japan. The shoes are customized for sole use by Kiefer and will be on display in Jordan Manila beginning October 27.

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