The biggest moment of Sparkle GMA Artist Center’s 30th-anniversary concert didn’t come from fireworks or a dance number, it came when Alden Richards asked the crowd to turn their phones into instruments of kindness.
During the Sparkle Trenta concert held on Nov. 15 at the SM Mall of Asia Amphitheater, the box-office actor and singer took the stage to perform and lead the launch of #ClickKindness, Sparkle’s new campaign promoting positivity online.
“We now live in an age where social media is very dominant. Lahat po tayo ngayon ay nasa social media,” Alden told the audience.
“Since it’s a very free platform, even the young ones are there, and they’re already experiencing hate or bashing. Minsan po tayo ay nababatikos at nasasabihan ng hindi maganda ng mga netizens. Even we here in Sparkle also experience the same thing.”
He went on to acknowledge how negative comments can take a toll on mental health.
“For some reason, one way or another, we are affected by those hateful comments and negative comments,” he said. “Naapektuhan tayo, nalulungkot tayo, nagagalit, nasasaktan. And our mental health is being compromised.”
Alden then invited everyone at the venue—and those watching online—to post something kind in real time.
“Kindness goes a long way, and it starts with all of us here. With you, with me, and of course, sa ating nandito lahat,” he said. “Maybe we can encourage everyone to post something really nice, something kind, and send it to whoever you want—your favorite artist, your family, your friends, even your bashers.”
Hundreds of screens glowed across the crowd as fans followed Alden’s cue. It was a small act that carried a big message about compassion and connection.
Sharing that moment onstage with Alden were Sparkle’s biggest names—Barbie Forteza, Bianca Umali, Angel Guardian, Faith da Silva, Kelvin Miranda, Miguel Tanfelix, and Julie Anne San Jose—along with Pinoy Big Brother: Celebrity Collab alums Mika Salamanca, Josh Ford, Shuvee Etrata, AZ Martinez, Vince Maristela, Michael Sager, and Charlie Fleming.
Together, they stood before the crowd as hundreds of fans lifted their phones, turning the amphitheater into a glowing sea of light for kindness.
The moment captured what Sparkle’s 30th year was really about. More than a showcase of stars, the concert felt like a reminder that the industry still shines brightest when it leads with kindness.
As Alden ended his segment, he left the crowd with a simple but powerful reminder.
“And that’s ClickKindness. It starts with you,” he said. “Kaya maraming maraming salamat po sa lahat ng nandito ngayong gabi, sa mga nanonood sa amin online. Thank you all so much for your kindness.”
