GMA Network, Inc. (GMA) strengthened its nationwide ratings lead based on the latest data from Nielsen Phils.TV Audience Measurement.
For the month of November (with Nov. 19 to 30 based on overnight data), the Kapuso Network ruled over its counterparts in the National Urban Television Audience Measurement (NUTAM) with an average total day people audience share of 43.2 percent, leading ABS-CBN’s 38.2 percent.
GMA also posted winning numbers across all day parts in NUTAM. The Network recorded 38.8 percent people audience share in the morning block versus ABS-CBN’s 35.9 percent.
GMA’s afternoon line-up consistently dominated the 12 nn to 6 p.m. block with 47 percent; way ahead of ABS-CBN’s 36.2 percent.
The Kapuso Network’s strong showing continued in the evening block with 42.1 percent versus competition’s 40.8 percent.
Likewise, GMA toppled its rival network in all time blocks in both Urban Luzon and Mega Manila, which respectively account for 76 and 59 percent of all urban viewers in the country.
In Urban Luzon, the Network registered a total day people audience share of 48.8 percent; besting ABS-CBN’s 32.6 percent.
Similarly, in Mega Manila (based on Nov. 1 to 18 data), the Kapuso Network continued its dominance with 51.1 percent total day people audience share as against competition’s 28.5 percent.
More Kapuso shows also made it to the list of top programs in NUTAM. Pepito Manaloto still reigned as the most watched Kapuso program nationwide in November.
Included in the list were Kapuso Mo, Jessica Soho; Daig Kayo ng Lola Ko; Magpakailanman; 24 Oras; Super Ma’am; All-Star Videoke; 24 Oras Weekend; and the Dingdong Dantes-starrer Alyas Robin Hood, which concluded in Nov. 24.
Newly launched primetime series Kambal, Karibal immediately made its way to the list of most watched Kapuso programs in NUTAM along with consistent ratings drivers Ika-6 na Utos; Wowowin; My Korean Jagiya; Imbestigador; Eat Bulaga; Sunday PinaSaya; Celebrity Bluff; and Impostora.
GMA Network again dominated the list of top programs in Urban Luzon with eight of the top 10; while sweeping Mega Manila’s top 10 list.
Further, GMA’s flagship AM radio station Super Radyo DZBB was also hailed as the listeners’ no.1 choice in Mega Manila proving GMA’s dominance both on TV and radio. Based on the latest data from Nielsen Radio Audience Measurement, DZBB garnered a total day average audience share of 32.3 percent in October, which toppled DZMM’s 27.5 percent and DWWW’s 12.6 percent.