K-Pop superstar BTS has officially set five new Guinness World Records with its latest single, the flirty summer anthem “Butter.”
According to Guinness, "Butter" has broken the record for the most viewers for the premiere of a video on YouTube with 3.9 million concurrent viewers (previous record was held by Dynamite with 3 million) for its premiere on May 21. It has also broken the record for the most viewers for the premiere of a music video on YouTube.
The music video, which is titled BTS 'Butter' Official MV, now has over 280 million views.
"Butter" also broke the record for the most-viewed YouTube music video in 24 hours with 108,200,000 views, also breaking the record for the most-viewed YouTube music video in 24 hours by a K-pop group.
Guinness also indicated that these aren't the only records "Butter" has achieved in such a short space of time.
After the single dropped on Spotify it garnered 11,042,335 global streams in just one day, breaking the record for the most streamed track on Spotify in the first 24 hours.
The track beat Ed Sheeran (UK) and Justin Bieber's (USA) track "I Don't Care" by 64,946 streams.
As of April 2021, the music of BTS had been streamed 16.3 billion times on Spotify, breaking the record for the most-streamed act on Spotify (group) with singles "Dynamite" (829.7 m) and "Boy with Luv" (642.6 m) as its most streamed tracks.
It’s also noted that these latest accolades bring BTS, whose members have been recently launched endorsers of Smart Communication, to have its records up to an incredible 23 – making the K-pop group one of the most successful music groups in Guinness World Records history, alongside other chart-toppers like Ariana Grande, Mariah Carey, Madonna, and The Beatles.