Smart enlists ‘Captain America’ star Chris Evans to lead its latest campaign

Just when we thought the country’s leading telco had already dropped its biggest surprise this year, Smart Communications just outdid itself by unveiling yet another superstar joining its growing list of global ambassadors.

Hollywood star Chris Evans (Captain America:  The First Avenger, Avengers: End Game, etc.) was recently unveiled as the face of Smart  Communications’ “Live Smarter for a Better World” 2021 campaign via a TVC launched on the telco's official Facebook page. 

The surprise coup was retweeted by Chairman Manny V. Pangilinan on his own official account, Thursday, March 4.

The two-minute commercial film, which fans immediately picked up, opens with a drone shot showing the vast ocean and unto a  spectacular cliff shot. 

“In life, what we believe in propels us to go in different ways,” the Hollywood actor says in the background then the shot shows a breathtaking scene of a lone figure standing by the edge of a cliff.

“But the truth remains...,” the voice over continues then the camera pans to a dramatic shot of the back of the lone figure staring at the sunrise. 

The video ended with Chris saying, “The world is now on reset and is giving us a second chance. We have it in our hands to do better. How do I know this? Simple, Smart ako.” 

The world-class commercial is helmed by Pascal Heiduk. The German-born director has worked with the likes of  Hugh Jackman and Lewis Hamilton and has done commercial film work for renowned brands such as BMW, Montblanc, and Mercedes Benz AMG. 

Through its “Live Smarter for a Better World” campaign, Smart intends to inspire people to commit to sustainable actions with lasting, positive impact to society. The brand encourages everyone to ignite their passions to help change the world for the better. 

Over the years, Smart has been known to support and promote various causes, including gaining a strong foothold in innovation, sustainability, and nation-building.

Smart has also been empowering the Filipino people with simple and easy access to cutting-edge technology. 

“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected and that our personal actions have broader impact. Through our “Live  Smarter for a Better World” initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” said Alfredo S. Panlilio,  Smart Communications’ President and CEO. 

Almost two years since Avengers: Endgame hit theaters, Chris remains as one of the world’s most popular and well-loved among Hollywood actors. 

He is the star of the blockbuster Captain America films, which have catapulted to enormous success in the Marvel Cinematic Universe. 

Avengers: End Game remains the highest-grossing film of all time and among the superhero franchises – earning over $ 2.79 billion at the worldwide box office. 

Last year, Chris launched A Starting Point, a civic engagement platform where he interviews various US politicians and stakeholders in minute-long videos to discuss American policies and newsworthy topics. 

“We’re truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all. By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world - one positive action at a time,” adds Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart. 

“Live Smarter for a Better World” featuring Chris Evans can be seen on Smart’s Official  Accounts on Facebook, Instagram, and Twitter.