Cementing its status as the country’s leading broadcast company, GMA Network grabbed supremacy in nationwide TV ratings for 2015, based on full year ratings data from the industry’s most trusted ratings service provider Nielsen TV Audience Measurement.
According to Nielsen’s full year 2015 NUTAM (National Urban Television Audience Measurement) household shares (with the dates of Dec. 27 to 31 based on overnight data), GMA was ahead of other networks in total day ratings with 35.4 percent, leading ABS-CBN’s 34.9 percent and TV5’s 9.2 percent. GMA overtook its closest rival in NUTAM in September 2015, and has since sustained nationwide ratings leadership.
Full year 2015 data also showed that GMA remained the undisputed number one TV network in viewer-rich Urban Luzon and Mega Manila, and reigned supreme across all day parts, including primetime. Urban Luzon accounts for 77 percent of all urban TV households in the country, while Mega Manila represents 59 percent.
Urban Luzon continued to be a strong area for GMA as it registered 39.7 percent, surpassing ABS-CBN’s 30.6 percent by 9.1 points and TV5’s 8.2 percent by 31.5 points. GMA also further secured its dominant position in its bailiwick Mega Manila with 41.7 percent, up 14.7 points from ABS-CBN’s 27 percent and up 33.2 points from TV5’s 8.5 percent.
The list of top programs for full year 2015 in Urban Luzon and Mega Manila was also dominated by the Kapuso Network with Kapuso Mo, Jessica Soho (KMJS) leading the list of GMA shows in both areas. The multi-awarded news magazine program was also the top Kapuso program in NUTAM.
Other top performing programs of GMA last year include Magpakailanman, Eat Bulaga, Marimar, Little Nanay, Sunday Pinasaya, Pepito Manaloto, and Strawberry Lane.
Rounding out the list are 24 Oras, Ismol Family, Because of You, Pari ‘Koy, Once Upon A Kiss, Empress Ki, Beautiful Strangers, Celebrity Bluff, Hiram na Alaala, The Half Sisters, More Than Words, Let the Love Begin, Mundo ni Juan Sa Japan, Second Chances, and Karelasyon.
For December 2015, GMA posted a stronger total day lead with 38.9 percent in NUTAM, outscoring ABS-CBN’s 33.6 percent by 5.3 points, and TV5’s 7.8 percent by 31.1 points. Compared to ABS-CBN, more programs from GMA also figured in the list of top programs across all areas last December. KMJS emerged as the number one program in Urban Luzon and Mega Manila, and led the list of GMA programs in NUTAM.
Moreover, more viewers across the country tuned in to GMA during the Christmas holiday break (covering December 24 to 31) as revealed by its 38.4 percent audience share, higher than ABS-CBN’s 32.5 percent by 5.9 points. In particular, GMA’s countdown to 2016 was the most viewed New Year countdown by urban viewers.
Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this 2016. “The Nielsen sample of TV households is robust and representative of the TV viewing audience,” says Nielsen Philippines Managing Director Stuart Jamieson on the accuracy of its TAM or TV Audience Measurement service.
“Its household panel section is anchored on an Establishment Survey whose sampling design captures the geographic complexities of the Philippines and ensures fair representation of Mega Manila, cities outside Mega Manila and other provincial areas. Rigid data quality controls put in place further provide assurance of a superior and reliable TV audience measurement service,” he adds.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.
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Chiz, Heart getting ready for wedding anniversary
The date is getting closer for the first wedding anniversary of Senator Chiz Escudero and wife Hear Evangelista. They were married Feb. 15 last year at Balesin Island.
The couple is set to renew their marital vows on the same day this year and will have a simple reception for families – this time with the Ongpaucos who didn’t attend their wedding last year – and friends.
One of the reasons the couple is holding a first year anniversary renewal of vows is their desire to have a photograph with Heart’s parents.
The celebration, which falls a day after Heart’s 31st birthday, is also the couple’s way of thanking everyone as their relationship as married couple becomes even stronger as well as the cordial relatonship between the in-laws.
“I like being married a lot! I feel very much secure. I feel like I have a solid home. I feel that even there is ‘gulo’ outside your world or whatever you go through like controversies, at the end of the day, you have this home and not everybody gets this solid home. It’s comforting,” Heart shared in a recent interview.
Heart is grateful to her husband as he is very supportive of her endeavors as an actress and her other projects like the book she wrote and the time she spends to pursue painting.
“I don’t have a selfish husband and I think that’s a huge factor. I don’t know if because he’s older but he allows me to do whatever I want, so that’s why I kind of spread my wings a bit more now that I got married. I’m like, ‘I’m ready for the world!’” Heart says.
This is Me, Love Marie is the beauty book published by Summit Books which was made available at National Bookstore branches nationwide.
She is looking forward to her next exhibition of her painting. The exhibit will be called Oceans Apart and held at Ayala Museum from Jan. 30 till Feb. 9.
