First impressions matter. Nothing beats a firm handshake that means authority and confidence. Looking straight into each other’s eyes is equal to courage and interest in the person he or she faces. The welcoming smile that signals engrossment and warmth, and the timbre of the voice, that sounds gracious and from the heart, who would not want to get to know this person better?
Beautéderm Chief Executive Officer and Founder Rhea Anicoche-Tan knows the art of first impression and employs it to the hilt.
While seated at the assigned table during the press conference that celebrates the five years of partnership between Tan’s successful beauty company and Sparkle, the talent center arm of GMA 7, she was behind this columnist as she uttered the sweetest “Hello.”
Clad in a designer pullover top, denim, and stilettos, Tan had me with her initial greeting. Her look was refreshing, and radiant, plus a congenial smile. Thus, it was no longer a bafflement when we acquiesced to her request to do the heart and hug signs upon her lead and cue.
Short, sweet, and sincere, that is how one sums up her speech that expressed the most important reason for the shindig – the premium and value she gives to her partnership with GMA 7 and the Sparkle artists.
She gave credit to the contribution of these artists – how well they represent the brand and their dedication to promoting it as well as making them everyday essentials. She did not scrimp on the praise that had no lip service quality to it. These talents, whom she called her children are instrumental in why her company and products sparkle and continue to dominate the market.
Cassy Legaspi, Ruru Madrid, Rayver Cruz, and Sanya Lopez were all present as they renewed their contracts. Adding allure and magic to Beautederm were the latest addition of brand ambassadors from Sparkle namely the comely Patricia Tumulak, ace comedian Buboy Villar, lovely Thia Thomalla, youthful Ysabel Ortega, and award-winning actor Edgar Allan Guzman.
During the press conference’s question and answer segment, the maternal side of Tan was highlighted. As she fondly called all the Sparkle artists her “anak” plus her honest sharing of stories on why these artists are special to her, it was also a celebration of gratitude as all the Sparkle artists declared how much they value the trust and voted confidence bestowed to them by the female CEO.
Apart from the Sparkle talents, Tan was most vocal about her gratitude to her team, distributors, franchisees, resellers, and everyone who put their faith in Beautederm.
First impressions of the products, packaging-wise, all are light on the eyes. The fonts are easy to read, and the color combinations used are not clashing and dizzying. Everything about the products’ aesthetics screamed first world and worth your hard-earned pesos.
Of late, I’ve been slathering my body after every bath, with the A’Peler Body Lotion. It quenches the skin immediately. The light fragrance of the lotion does not overpower it. Aside from the smoothening effect, supple, and softer-to-touch skin is what you get.
The Eye Balm D’Oris is now part of my nightly routine. The next day, eyelids are not that puffy with great effect on eye bags. Definitely, this will further delay the arrival of under-the-eyes crow’s feet.
L’Eau Soleil UV Block has become a day-to-day regimen since the heat is on and the summer sun scorches. Impressed that this sunblock does not make your face look cakey. Even if you re-apply it, does not leave that heavy feeling on your face.
Parts of her speech, Tan said: “I can proudly say, Beautéderm sparkles because of the success stories of our resellers, franchisees, distributors, loyal staff, and consumers. Our commitment to serve, through our advocacies and charity works, is also the reason why we’re here. Beautéderm continues its mission – a beauté with a purpose. As they say, every one of us is born with a purpose. Fulfilling your purpose needs love, joy, beauté, and sparkle.”
Culture of appreciation and gratitude, commitment to world-class standards and products, and genuine love for people and what makes everyone beautiful, are not just first impressions but lasting conclusions I gathered from Rhea Anicoche-Tan, the woman who knows and values what true beauty is all about.