By Mheryll L. Alforte
Southeast Asia’s leading eCommerce platform Lazada has introduced Hyun Bin as LazMall’s first regional brand ambassador.
Mary Zhou, Chief Marketing Officer of Lazada Group shared, “Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia and we are delighted to welcome renowned superstar Hyun Bin as LazMall’s first regional brand ambassador.”
“With his expansive portfolio of critically-acclaimed films and television dramas, Hyun Bin is a familiar personality respected for his genuine personality and extraordinary dedication to his craft by fans all over the globe. This highly resonates with LazMall’s brand promise of authenticity, quality, and a trusted online destination for consumers to enjoy a convenient shopping experience,” the executive further said.
For the kick off celebrations of LazMall’s third anniversary and 9.9 Big Brands Sale, the first of the year-end mega campaigns, Hyun Bin will headline a short film capturing the imaginations of fans in a character reminiscent of his popular action sequences.
In the TVC, Hyun Bin will star as an agent on a covert mission commandeering a crew of operatives. In a fun and celebratory twist, his character will release thousands of LazMall care packages for the public.
On his LazMall ambassadorship, Hyun Bin said, “I’m very happy to be joining the Lazada family and connecting with fans in Southeast Asia as LazMall’s first regional brand ambassador.”
“Shooting the short film for the campaign was incredibly fun,” he added.
One of South Korea’s most internationally acclaimed celebrities, Hyun Bin is known as one of the key figures driving the Hallyu with his versatile and award-winning performances.
Hyun Bin has starred in numerous successful television dramas and box office hits, including Secret Garden, Memories of the Alhambra, The Negotiation, and more recently Crash Landing on You.