With over 44 million followers across all social media platforms, GMA Public Affairs has become a digital powerhouse and a primary innovator in social media promotions for TV programs in the Philippines.
The department successfully reached digital audiences from all demographics and social strata with game-changing initiatives in online content production.
“Our Public Affairs social media team successfully brought our programs to the attention of the younger, mobile generation. I am very proud of how they do not just creatively promote our shows, but are also pioneers in the creation of digital first content,” said Nessa Valdellon, GMA Network First Vice President for Public Affairs.
Despite the changing social media algorithms, GMA Public Affairs Social Media Team managed to stay relevant and generate millions of additional followers every year.
Its official YouTube channel already surpassed the rival network’s official news account. To date, the GMA Public Affairs YouTube channel is nearing the 10 million mark with 9.42 million subscribers, 940,000 subscribers ahead of ABS-CBN News, which only has 8.48 million subscribers. In 2019, GMA Public Affairs’ YouTube channel recorded over 2.77 billion views— almost twice higher compared with ABSCBN News’ 1.5 billion views.
Leading the list of the most followed Public Affairs shows on social media is the country’s number one program, Kapuso Mo, Jessica Soho. Its Facebook page alone has over 11 million Facebook likes. At the same time, its story “Dalaga sa Davao, bakit tila hindi tumatanda?” emerged as the Philippines’ top trending video on YouTube for 2019 after garnering more than 17.7 million views on the video-sharing platform. As it celebrates its 15th year, there is no stopping KMJS from dominating online. The hashtag, “#KMJS15” is a consistent top trending topic on Twitter Philippines every Sunday— and at times, even worldwide.
“Programs from GMA Public Affairs feature the best storytelling in the country, and our digital team aims to continue to bring these to Filipinos here and abroad, no matter the device and platform they use,” said Jaemark Tordecilla, GMA Network Assistant Vice President for News and Public Affairs Digital Media.
GMA Public Affairs also joined the Gen Z trend by creating its own TikTok account, which already gained over 150,000 followers in less than a month. GMA Public Affairs also joined the Gen Z trend by creating its own TikTok account, which already gained over 150,000 followers in less than a month. Just recently, the video of internet sensations Jelai Andres and Jon Gutierrez also known as “JoLai” hit two million views. The popular tandem will be part of GMA’s upcoming program Owe My Love. Unang Hirit’s informative video on how to avoid pimples featuring dermatologist Dr. Winlove Mojica also earned over 1 million views. TikTok is a video-sharing social networking service that has been gaining popularity among netizens all over the world.
As GMA Network celebrates its 70th anniversary, its Public Affairs department will deliver more innovative and trendsetting content that promotes “Serbisyong Totoo” worldwide.
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