Time Magazine has declared 2023 the Year of Taylor Swift, recognizing her as Person of the Year.
In its annual issue honoring a Person of the Year – a nearly century-old designation whose recipients include Volodymyr Zelensky, Martin Luther King Jr., and Greta Thunberg – the magazine called music’s reigning deity a “rare person who is both the writer and hero of her own story.”
Nearly two decades into her career the 33-year-old’s star simply keeps rising: Swift is smashing industry records, and her conversation-commanding Eras tour is set to bring in an estimated $2 billion in revenue – and become the first tour to cross the symbolic $1-billion mark.
Her impact, described by Time’s editor-in-chief as transcending borders, focuses on validating the dreams and experiences of overlooked individuals, especially women.
The $92.8 million opening of Swift’s The Eras Tour film earlier this year set the tone for her successful year. With a sprawling empire valued at over $1 billion, the film’s massive success contributes to Swift’s ongoing achievements.
Swift’s romance with NFL player Travis Kelce has also attracted a new wave of fans, amplified by her massive social media following.
Swift’s ability to connect with her audience, coupled with her commitment to supporting and validating others, has made her a symbol of inspiration beyond measurable achievements.