BIvck Entertainment continues to strengthen its roster of talents with Jayson Luzadas or popularly known as Boss Toyo joining on board.
Since 2017, Boss Toyo has been an active content creator and online personality on various social media platforms. His social media presence is notable, with 471k followers on Facebook, 383k subscribers on YouTube under the channel name “Boss Toyo Production,” and 85k followers on TikTok under the username “sitoyotohmahmen.”
One of his noteworthy online shows is Pinoy Pawn Stars, which draws inspiration from the popular series Pawn Stars on the History Channel.
Boss Toyo developed this adaptation to not only give significance to the possessions that artists have obtained through their hard work but also to acknowledge the artists themselves who have made a name for themselves in the industry.
As part of his advocacy, Boss Toyo introduced “Sugod Bahay” program, which allows him to visit various barangays in Metro Manila to provide people with entertainment and surprises. Additionally, he serves as the producer for Geng Geng Network, a Facebook-based channel that offers diverse programs such as “Pautang Nation,” which enables the online audience to borrow up to P5,000; “Battle of the Geng-Geng,” a game show inspired by Family Feud; and “Tarantadong Pinoy” that serves as a talent show for those aspiring for online fame.
Boss Toyo is also an entrepreneur. He is the founder of his own clothing line called Toyo Wear.
Blvck Entertainment executives, Engineers Louie and Grace Cristobal, were captivated by Boss Toyo’s exceptional qualities as a social media content creator and online personality.
“His creative, witty, naturally comedic, and spontaneous personality, combined with his genuine passion for music, made him an ideal fit to be a Blvck artist. We believe that our collaboration with Boss Toyo will lead to the development of fresh concepts in content production, particularly in the realm of music,” says Grace Cristobal.
Despite considering himself a newcomer to the music industry, Boss Toyo has already made notable strides in his musical journey. He has released two songs on various music streaming platforms, showcasing his budding talent. His close associations with renowned Hip-hop artists like Flow G, Honcho, and King Badger have served as inspiration for him to explore the world of rap music.
One of Boss Toyo’s recent releases, “Rap Lord,” stands as a testament to his dedication to the rap genre. The song, produced under Blvck Music, was crafted collaboratively by Engr. Louie Cristobal and Romel Afable, with JG Beats as beat producer.
According to Boss Toyo, the choice of “Rap Lord” as the title symbolizes “my personal claim to the rap genre and my desire to carve out a distinct space within it. Importantly, I hope that this self-proclaimed title will not cause any offense or disrespect to other rap artists, as I value the unity and camaraderie within the music community.”
Along with the release of “Rap Lord,” Boss Toyo has also unveiled an accompanying music video directed by Edrex Sanchez. The music video is available on popular platforms such as YouTube and various music streaming services.
This release marks the beginning of Boss Toyo’s artistic journey with Blvck Entertainment, promising a future filled with even more enthralling projects and ventures.