Erich Gonzales has enjoyed the success that she has while remaining true to herself. She has never had a gimmick or played an angle.
Her breakthrough TV role on the sleeper hit Katorse was more about her skills as a thespian than about her undeniable good looks, as was her first hit movie, the acclaimed indie film Paano Ko Sasabihin?
Now at 27, Erich is already a senior in showbiz who has enjoyed a long and fruitful career, a career based on substance, despite her obviously considerable style. No wonder, big brands choose her simply for personality.
In a media event held at Seda Vertis North, Quezon City, mySlim formally announced Erich as the new face of the brand, underscoring the new meaning of sexy that mySlim has helped define. With this move, mySlim cements its stand of encouraging women to see beyond weight loss regimens, fad diets, and even expensive and often dangerous aesthetic interventions.
According to Erick Armigos, brand architect of
, makers of mySlim, “In a country that consistently ranks among the best in the world in Gender Equality, especially in the work place, the sexy Filipina is one who embodies what it is to have self-worth and who takes care of her body for the sake of health and fitness, and not just to look sexy.”
Most people consider fit synonymous to sexy, but while the two do seem to overlap, these are two very different things. Sexiness is mostly about aesthetics, whereas fitness is about good health and wellbeing. And that's what Erich wanted to highlight as the brand's ambassador.