Alden Richards is thinking big—expanding into movies, live events, music, and food. It’s clear he wants more than just fame from acting; he’s building something lasting.
The 33-year-old actor recently entered into a partnership with the Viva Group of Companies through his company, Myriad Entertainment.
At the contract signing, Alden was jokingly called “Boss Alden,” showing that he’s serious about his business ventures.
“I’m building business because it’s my only way to help more people,” he explained, adding that he’s not interested in pursuing a political career. “Politics is not for me. I want to have a legacy of living a life of purpose and changing the lives of people I meet along the way.”
Alden’s passion for helping others, especially the youth, stems from his own experiences.
“I didn’t get to finish school,” he admitted, “but through the AR Foundation, I now support scholars who will. That’s the kind of impact I want to make. One that lasts. That’s where I’m placing my energy.”
This year, Alden is also pursuing his longtime dream of becoming a pilot.
“Someone is offering me a scholarship from an aviation school in Clark because I’ve been vocal about wanting to be a pilot. I’m very excited and will discuss the details once everything is finalized,” he revealed.
“It has been my dad’s dream. I said, ‘Alright dad, since you’re about 59, I’ll do it instead. Hopefully, I’ll finish the course this year, then we’ll be flying,” he added that pursuing aviation not only fulfills his dream but also his father’s.
Alden’s partnership with Viva is a natural fit. “Viva is a huge company. Looking at their accomplishments in films, music, live events, and the food industry, I couldn’t ask for a better partner. It’s empowering, especially for someone like me who is still learning the business. The joint venture promises many opportunities, and I’m grateful to Viva for the trust.”
His garden café, Conchas, is joining franchises like Botejyu, Wing Zone, Paper Moon, Pepi Cubano, Yogorino, and Greyhound Café under Viva Foods.
Vincent del Rosario, Viva Communications president and CEO, praised Alden’s business sense, saying, “He’s very practical in the way he thinks.” Vic del Rosario, Viva’s main man, added, “Alden has the vision. The best thing is that his vision aligns with ours. It’s great to have a partner like that.”
Alden is also grateful for GMA’s support. “It’s very liberating. When this opportunity came, they said, ‘Go Alden, we support you,’” he shared, adding that Sparkle head Annette Gozon will have a cameo in Out of Order, a film he directed.
The collaboration with Viva kicks off in 2025 with a project starring Julia Barretto. Myriad and Viva also plan to co-produce two OTT movies annually, along with concerts and music releases under Viva Records—including an album by Alden himself. Beyond entertainment, Myriad will expand Alden’s café, Conchas, bringing it under Viva Foods’ roster.
Alden is excited about potential future projects, including working with Anne Curtis.
“So far, I’ve never worked with Anne Curtis, and I’d like to. She’s been my longest-time crush, and we’ve bonded, but we haven’t worked together yet. I’m looking forward to that.”