A visit to Manila by South Korean actor Song Joong Ki may finally happen as he signs his first endorsement deal in the country.
On Monday, March 24, fans of the 39-year-old Korean superstar were surprised when IAM Worldwide, a Filipino-owned brand, named the actor as its new ambassador.
“I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity,” Joong Ki said of the partnership.
“I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans,” Joong Ki added in his statement.
The company did not confirm if Joong Ki would travel to Manila for promotional activities but said more updates on the campaign would be announced.
Known for hit series such as Descendants of the Sun, Arthdal Chronicles, Vincenzo and Reborn Rich, Song is one of South Korea’s most sought-after actors. His performances have earned him multiple awards and a loyal following across Asia.
IAM Worldwide President Allen Marvin Eder said Song’s track record in the entertainment industry and values align with the company’s mission. “His illustrious career and personal values align perfectly with our brand’s vision,” Eder said.
The actor is currently filming My Youth, a drama about a former child actor facing life’s challenges after reuniting with a long-lost love.