Alfred Vargas has put on hold several films he planned to produce under his production company, Alternative Vision Cinema. He is currently focused on launching his campaign for Quezon City’s District 5 councilor, as well as supporting the reelection bid of his brother, Congressman PM Vargas.
But Alfred made it clear—he has no plans to leave film production, especially since he is pleased with the outcome of his latest project, Pieta, which featured acclaimed actresses Nora Aunor, Gina Alajar, and the late Jaclyn Jose.
“Pieta is making rounds, even abroad. I’m happy because Noranians are very demanding when it comes to movies,” the actor-politician said.
According to Alfred, he has yet to fully recover his investment in Pieta, but he is close to breaking even.
“Not yet, but we’re on our way to breaking even, to getting our ROI (return on investment). It’s being screened in the U.S., and now in Europe. But for now, my focus is on the campaign,” he added.
One of the best things that came out of Pieta for Alfred was forming a bond with National Artist Nora Aunor. While they don’t regularly call or text each other, he considers their friendship meaningful.
“I wouldn’t say we’re close, but I can say that our connection deepened. I got closer to her,” Alfred said.
He has heard about the Superstar’s health condition and checked on her through director Adolf Alix, who directed their award-wniing film.
“We don’t text each other, but I’ve visited her home in Xavierville a few times before,” Alfred shared.
‘Ngiting Artista’
Despite his busy schedule, Alfred has continued his studies, attending face-to-face classes at the UP School of Urban and Regional Planning. In fact, he is set to graduate this June.
“Masters, then next step, PhD. It’s a ladderized program,” Alfred shared. “I’ve already done two years, so to complete my PhD, I need another two years, and then I’ll be a doctor. In August, I’ll start studying again for my master’s. Learning is important; we need to upgrade ourselves, like an app—you can’t let your growth be stunted.”
As the campaign period for local candidates nears, Alfred said he is more relaxed this time since he is again running for a local position. What makes it even more enjoyable for him is that his wife, Yasmien, and their children will be joining him on the campaign trail.
Councilor Alfred enjoys this campaign season because it is less demanding on his schedule, allowing him to spend quality time with his family and manage their businesses.
He is also proud of his brother PM Vargas’ performance as congressman and feels the strong support of their district.
One of the projects Alfred is most proud of is the free dentures program, “Ngiting Artista.”
“A smile is contagious. In this world filled with disillusionment and negativity—fake news everywhere—let’s spread kindness and good vibes. A smile requires confidence, right?” he explained.
This year, “Ngiting Artista” is no longer just a Valentine’s Day initiative but a year-round project. With the support of Urban Smiles, they have already helped 54 beneficiaries this year.
“Over the years, we’ve provided dentures to more than 1,000 recipients,” Alfred said.