The members of P-pop group BINI have been introduced as the new ambassadors for IAM Worldwide’s Amazing Choco Barley health drink. The announcement was made during the opening night of their BINIverse World Tour 2025, with 55,000 fans in attendance.
BINI, an eight-member group under Star Music, debuted on June 11, 2020, and has since gained a strong following. Members Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena are known for hits like “Pantropiko,” “Salamin,” “Karera,” “Na Na Na,” “I Feel Good,” and “Born to Win.” Their latest single, “Cherry on Top,” is also climbing the charts.
IAM Worldwide said the partnership strengthens its mission to promote wellness in a fun and accessible way. The collaboration brings together BINI’s energetic image and growing influence in entertainment.
“The girls and their families were already fans of our Amazing Choco Barley. They noticed how it improved their energy levels, especially with their hectic schedules. We’re thrilled to welcome BINI as ambassadors for this delicious and healthy product,” Allen Marvin Eder, co-founder and president of IAM Worldwide, emphasized the authenticity of the collaboration.
IAM Worldwide vice president and co-founder Aika Lorraine Uy added, “The addition of BINI to our roster of ambassadors aligns with IAM Worldwide’s focus on engaging younger audiences and partnering with personalities who embody vibrancy, confidence, and a zest for life. This genuine connection ensures that the partnership is rooted in real appreciation, making it all the more meaningful.”
General manager and co-founder Joanna Mañego played a key role in bringing BINI on board. A self-proclaimed “BLOOM,” Mañego’s enthusiasm for the group was evident as she shared, “After attending their concert, I knew they were the perfect fit for Amazing Choco Barley. Their energy and positivity align perfectly with what our product represents. We’re ecstatic to have the girls on board.”
Members of BINI also expressed their excitement and gratitude for becoming ambassadors of their favorite health drink.
As the newest faces of IAM Worldwide’s Amazing Choco Barley, BINI will lead the “IAM BINI” campaign, which promotes health and wellness among the youth in a fun and accessible way. The campaign aligns with BINI’s broader mission of encouraging Gen Z to be their best selves, both physically and mentally.