Actors Jennylyn Mercado and Sam Milby were among the celebrities who attended Beautéderm Corporation’s Chinese New Year celebration on Jan. 29 in Angeles City, an event hosted by company founder Rhea Anicoche Tan.
Other Beautéderm ambassadors present included DJ Chacha, Kitkat, Alma Concepcion, Rochelle Barrameda, Jimwell Stevens, Anne Feo, Maricel Morales, Thou Reyes, Ervic Vijandre, Wency Lagumbay, Pepita Curtis, and AJ Morales. Local ambassadors Marlon Tuazon, Joanna Ning Cordero, Atty. Nicolette Henson, Voltaire Zalamea, Mich Viray, Frederick Policarpio, Dr. Minnie Uy, and Mutya Ning Kapampangan Natalya Linsay also joined the festivities.
Talking to the celebrity ambassadors and other attendees, Tan said the annual celebration is an expression of gratitude and a wish for prosperity.
“When you’re in business, you have to constantly come up with new ideas and explore new possibilities, and each new year should bring about progress not only in business but also as a person,” she said.
During the event, the lady entrepreneur launched Audrey, a luxury brand that offers premium leather bags made from cowhide and lambskin.
“This new endeavor aims to promote local craftsmanship while showcasing what a Philippine brand has to offer the world,” Tan said.
Known for her passion for designer and luxury items, Tan also owns A-List Avenue, a boutique that sells high-end brands such as Hermès, Louis Vuitton, Chanel, and Gucci. The store, now open for over two years, caters to celebrities and content creators.
Beautéderm Corporation currently operates six sub-brands: Beautéderm, BlancPro, Beauté Beanery, BeautéHaus, Belle Dolls, and Audrey. Tan said she remains optimistic about 2025 and aims to expand the company’s reach both locally and internationally.