Ivana Alawi’s journey from online content creator to a household name in the Philippines continues to draw attention from her millions of followers.
With 18.5 million subscribers on YouTube, the actress and entrepreneur ranks as the platform’s fourth most-subscribed channel in the country. Her influence extends beyond social media, prompting conversations about her success and financial achievements.
Alawi first shared in a 2023 vlog that she earned a staggering P1 million daily from her YouTube channel, though she clarified that her primary goal was never to make money. She also addressed questions about her earnings, stating that she pays taxes but avoids discussing the specifics to prevent accusations of bragging.
“I pay taxes. I just don’t want to disclose it because some might say, ‘Oh, she’s bragging.’ No, but since you keep asking and asking, there you go,” she said in the vernacular.
In addition to her YouTube success, Alawi has ventured into live selling, where her results have been equally remarkable. During a viral live-streaming session, she revealed earning over P10 million in just a few hours. In a recent interview at the TikTok Summit, she noted that she has been active in live selling for nearly two years, despite occasional challenges such as running out of stock.
“We could have earned more, possibly in the eight digits, but we ran out of inventory,” she said in one interview.
Alawi’s followers often celebrate her transparency and resourcefulness. She has disclosed that her TikTok earnings support her family, while income from acting and YouTube is reinvested in properties. Her ability to manage multiple revenue streams has solidified her status as one of the country’s most prominent influencers.
In 2025, people still wonder how much Ivana earns. But some fans say she doesn’t need gifts because she’s financially independent.
