When a show lasts for 25 years, it becomes more than just a part of TV. It becomes part of people’s lives.
As one of the longest-running programs in the country, it’s not just the first to greet the day for its audience, but also a reliable source of news, entertainment, and practical tips. Whether on television or online, the show has remained a trusted companion as it adjusts to the changing needs of its viewers without losing its core appeal.
During a media conference held at Gateway Mall in Araneta City, GMA Public Affairs anchor Arnold Clavio and fellow host Susan Enriquez took a moment to express their gratitude toward the loyal viewers who have followed the program throughout the years.
“Thank you to those who wake up early with us. It has become a part of our lives to bring joy, give hope, and be your alarm clock in the morning and source of important information. From then until now, nothing has changed. The promise we carry is to always be first, and we will continue this for the next 25 years,” Clavio shared.
Enriquez also acknowledged the dedicated audience, saying, “Thank you very much for your support. The 25 years of Unang Hirit is because of you, because of your continuous viewership. So, thank you very much. I hope we reach another 25 years.” These heartfelt words resonate with the many who have made the morning show a staple in their lives for decades.
The media conference was also attended by segmemnt hosts Anjo Pertierra, Shaira Diaz, Kaloy Tingcungco, Attorney Gaby Concepcion, and Chef JR Royol.
Unang Hirit has played a significant role in shaping Philippine morning television, not only keeping up with trends but also starting them. Over the years, it has become an integral part of Filipino households, offering content that is both relevant and meaningful.
As host Lyn Ching shared, “Thank you for letting us be a part of your lives for 25 years. I hope you keep tuning in every morning with the barkada!”
To celebrate this remarkable achievement, Unang Hirit is hosting a week-long special filled with exciting segments, surprises, and tributes to its lasting legacy. The celebrations will culminate on National Unang Hirit Day, Dec. 6, marking exactly 25 years since the program first aired. Fans, communities, and partners nationwide will join together to honor everything Unang Hirit stands for.
This special day will include exciting on-ground activities, massive giveaways, and public service initiatives that showcase the heart of the show. Across Luzon, Visayas, and Mindanao, surprises will be in store for viewers, ensuring that this day will be one to remember for every Kapuso.
Ahead of the anniversary, Unang Hirit launched the popular Sorpresa Bente Singko series, where viewers were treated to unbelievable deals, like rice for just 25 pesos per kilo or LPG for only 25 pesos. Some lucky viewers even received these essentials for free. As the celebration continues, expect even bigger surprises and more nationwide giveaways, making this campaign even more thrilling for Filipino families.
Music is also a key part of this milestone. A newly arranged version of Unang Hirit’s iconic theme song will be performed live by legendary singer Jose Mari Chan, rising star Zephanie, and powerhouse vocalist Mark Bautista. This special rendition brings a fresh, modern take on the beloved tune—a fitting way to mark the show’s 25th anniversary.
Another highlight of the anniversary festivities includes a reunion performance by Sexbomb Dancers, who are also celebrating their own 25th anniversary. Celebrities, influencers, and other personalities will join the celebration, making this week-long event a star-studded occasion that fans won’t want to miss.
Suzi Entrata-Abrera, who has been with Unang Hirit from the beginning, shared her emotions about the milestone: “As somebody who started with Unang Hirit 25 years ago, from day one, you can just imagine the feelings that I have. I am so excited. It’s emotional because who would’ve thought 25 years later we’re still doing this, and we’re still appreciated by our viewers? Thank you so much for the continuous support over the years.”
For many of Unang Hirit’s hosts, the most rewarding part of the show is the personal connection they have with their viewers. Ivan Mayrina shared, “What makes me proud to be part of this show is when people come up to me and say, ‘I watched you when I was a student, and now I’m working, and I’m still watching you.’ It’s an honor that our viewers have invited us into their homes every morning, and I hope we continue to be a part of their lives for as long as we can.”
As Unang Hirit celebrates its 25th anniversary, the show’s hosts and crew are deeply grateful for the unwavering support from their audience. The celebration is not just a recognition of the show’s achievements but also a tribute to the trust and connection that has been built over the years.
Catch Unang Hirit on weekdays at 5:30 a.m. on GMA and via GMA Pinoy TV for global Pinoys.