BINI, the eight-member girl group recognized as the “Nation’s Girl Group,” has been named lifestyle ambassadors for IAM Worldwide Corporation, a leading health and supplements marketing company. The announcement was made as part of IAM Worldwide’s 2024/25 roster of brand ambassadors.
The P-pop sensation now joins the ranks of other notable brand ambassadors, including Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, and Small Laude.
BINI, composed of modern Filipinas who aim to showcase their musical talents globally, debuted on June 11, 2020, amid the pandemic. The group includes Aiah from Cebu, lead vocalist Colet, Gwen from Albay, leader Jhoanna, main vocalist Maloi, lead rappers Mikha and Stacey, and main dancer Sheena from Isabela. Their hit songs include “Salamin,” “Pantropiko,” “Karera,” “Na Na Na,” “I Feel Good,” and “Born To Win.”
IAM Worldwide has signed BINI as the face of its Amazing Pure Organic Barley and its popular variant, Choco Barley. Allen Marvin Eder, co-founder and president of IAM Worldwide, shared that BINI’s members and their parents are avid users of the products, noting that they experienced improved health and energy from regular barley consumption. “We are thrilled to have the girls as part of the IAM Worldwide family,” Eder said.
Aika Lorraine Uy, co-founder and vice president, echoed the sentiment, stating, “Like what BINI stands for, IAM Worldwide encourages youth to be at their very best. Confidence, passion, and productivity are enhanced by a healthy lifestyle.”
Co-founder and General Manager Joanna Mañego expressed her excitement, saying, “These are exciting times for IAM Worldwide as we welcome the country’s best girl group! Here’s to BINI… cheers to good health and years of top-charting success!”
The official welcome for BINI took place during IAM Worldwide’s 7th Anniversary Event on Oct. 20 at the MOA Arena.
The group members expressed their enthusiasm for joining IAM Worldwide. “Thank you to Amazing Barley and Choco Barley for giving us extra energy,” said Sheena. “Not only are they delicious and refreshing, but they also help us stay healthy given our hectic schedules.”
Gwen added, “I researched and found that this is the best brand of organic barley. I encourage every BLOOM to make this part of your daily regimen.”
Aiah shared her personal experience, stating, “Amazing Organic Barley is my favorite. I drink it every morning and evening. It boosts my health and beauty!”
In July, BINI made history as the first Filipino pop act to perform at the annual KCON music festival, showcasing their latest song, “Cherry on Top,” at the KCON LA 2024 pre-show event in Los Angeles.
For more information on the “IAM BINI” campaign, follow IAM Worldwide on social media at @iamworldwidecorporation or visit their website at iam-worldwide.com.
