From endorsing a fast-food chain to becoming the face of a fashion brand—everyone wants a piece of the “nation’s girl group” BINI.
Projects keep landing on the eight-member P-pop group’s doorsteps as they were recently named the newest faces of local fashion brand Penshoppe. The new endorsement is part of the clothing brand’s The Icon collection, which serves as the opening salvo for its latest campaign, “Be Your Own Icon.”
Speaking on behalf of her group, BINI’s leader, Jhoanna expressed her gratitude to Penshoppe for having them as the newest member of its growing family.
“Thank you so much Penshoppe family for having us tonight. We are very excited. Thank you so much for the warm welcome,” said Jhoanna.
Talking about their photoshoot for the campaign, Mikha described how fun it was.
“Everyone was welcoming. We didn’t feel it was work. We’re just playing around. It was fun. It didn’t feel like work at all,” she stated.
For Aiah, on the other hand, it was a full circle moment as she recalled the time when she was just a buyer of Penshoppe, and now, she endorses its latest collection.
“We are extremely happy, grateful and excited. When we were younger, we’ve always known Penshoppe, and every time we visit a store, I get excited and hoard items, especially for Christmas. It’s just so cool, and now we’re representing the brand,” Aiah recalled.
During the launching, Penshoppe’s brand director Brandon Liu also emphasized that the campaign aimed to encourage individuals to express their unique styles and stories confidently, and by adding BINI to its roster of A-list ambassadors, it would also solidify its position as a brand that shapes culture and inspires self-expression.
“We are pleased to welcome BINI as the latest addition to Club Penshoppe. They not only exemplify our brand persona by being confident, youthful, and cool, but they also complement our ambition to build a brand that transcends borders,” said Liu.
“At Penshoppe, we want to empower everyone to confidently express who we are and to be your icon. This is a reminder to be fearless about being yourself, to push boundaries, and to set new standards in your own unique ways,” he added.
Golden ABC Inc.’s chief product officer Francisco Droege echoed Liu’s statement, saying, “In line with this, we have taken deliberate steps to bridge global trends with local culture, all while ensuring that our customers are seen and heard.”
“Today, this focus becomes even more significant as our biggest brand, Penshoppe, collaborates with BINI. This partnership is not just about fashion. It’s about amplifying the Filipino talent and connecting with a generation that values creativity, confidence, and authenticity,” he continued.
