There has been a cultural revival of OPM (Original Pinoy Music) in recent years. The local scene, once dominated by foreign music, is now embracing more traditional sounds, embellished with modern music-making techniques and genres.
Young artists, using platforms like YouTube, Spotify, including social media, are leading this change. Support from radio, festivals, and TV shows has helped bring OPM to the forefront, ultimately boosting national pride.
Beyond our shores, OPM acts have begun to capture the attention of international audiences. Artists such as SB19, BINI, Flow G, and SunKissed Lola have garnered substantial followings overseas, thanks to their unique sound and relatable themes.
The universal appeal of their music has facilitated this global reach. Additionally, collaborations with international artists and performances at international music festivals have further boosted the visibility of OPM.
This is one of the reasons why popular grocery chain Puregold is betting on these artists. It even gathered these artists for a grand showcase called Nasa Atin ang Panalo, a concert on July 12, 7:00 p.m., at the iconic Araneta Coliseum.
The concert is a Thanksgiving event celebrating Puregold’s impressive milestone of reaching 500 stores in its 25th year.
Filipino music talents SB19, BINI, Flow G, and SunKissed Lola will perform, embodying the grocery chain’s success and expressing gratitude to its loyal customers, dedicated employees, and supportive partners who have all been integral to the company’s “panalo” (winning) story.
Puregold recently announced on social media that the star-studded “Nasa Atin ang Panalo” will be an unforgettable night of music, inspiration, and entertainment. Puregold President Vincent Co affirmed that they always envisioned “Nasa Atin ang Panalo” to be more than just a concert.
“We want it to be a heartfelt tribute to Filipino stories of grit, courage, change, and success—panalo values that our concert artists possess and hope to inspire among their fellow Filipinos,” Co said. “And we are excitedly presenting these top musicians not only to showcase their talent and spotlight local music, but to highlight the stories of SB19, BINI, Flow G, and SunKissed Lola as they pursue their dreams.”
Puregold shares why they chose to collaborate with these artists: SB19 has shown resilience in its rise in the music industry. BINI sings about youthful romance, fun, and empowerment, continually evolving to tell profound stories. Flow G, a Philippine rap icon, has overcome numerous challenges and remains dedicated to hip-hop. SunKissed Lola, on the other hand, has achieved success through their unwavering passion for music.
Nasa Atin ang Panalo promises to bring joy to A’Tins, Blooms, Dolores, and Flow G fans, with surprise guests adding to the excitement. Loyal Puregold customers can look forward to the Tita and Ninang Zones, featuring fun activities and special product promotions.
Fans and followers can also check out the venue’s VIP Section to get the best view in the house; coliseum group photos that will capture moments with fellow fans celebrating the night together; and exclusive merchandise giveaways that will keep memories alive long after the event.
Additionally, as Puregold has teased the release of original music in partnership with these top artists, fans also have more drops to look forward to.
Puregold is mounting the concert in collaboration with Wish 107.5, a partnership that has been instrumental—since 2021—in discovering and highlighting OPM talents. This partnership reflects a shared commitment to promote and nurture local music artists through platforms that enable them to reach wider audiences.
Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok for more announcements and ticket updates.