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Monday, June 17, 2024

Vivamax makes big bet on new talents

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Nearly one in ten Filipinos are now subscribed to Vivamax, marking a significant jump from seven million to 11 million subscribers in just one year. Since launching in January 2021, Vivamax remains the Philippines’ fastest-growing video-on-demand service.

In just three years, Vivamax has also expanded its content, now boasting nearly 500 titles with close to 200 original productions.

Weekly releases showcase the company’s commitment to audience satisfaction and to celebrate the milestone, Vivamax is training the spotlight on 11 new artists to banner its latest and upcoming titles.

Dyessa Garcia’s rise began with Tuhog and Araro in 2023, leading to prominent roles in subsequent films like Dilig and Kabit, culminating in the success of Sweet Release alongside Vivamax Princess Ataska.

Rica Gonzales stole the hearts of viewers with her beauty in Hibang before showcasing her versatility in roles ranging from a manipulative bride to a carefree girlfriend and a sexy dancer seeking a fresh start.

Christy Imperial, balancing showbiz with studies and other interests, impressed in her initial Vivamax projects like The Rain in España and Dirty Ice Cream, sharing the screen with more established actors.

Arah Alonzo’s journey from acting workshops to pageants led her to Vivamax, where her roles in films like Kalikot and Stag showcase her outstanding potential as an actress.

Vern Kaye, known for her musical talents, explores complex characters like an unfaithful wife in Kasalo, hinting at more to come in her Vivamax journey.

Athena Red, a mix of Filipino, Spanish, and Kuwaiti heritage, brings her comedic yet determined spirit to Vivamax’s upcoming projects, starting with Ang Pintor at Ang Paraluman.

Alessandra Cruz, fulfilling her lifelong dream in showbiz, eagerly anticipates her debut in Nurse Abi in July, grateful for the opportunity Vivamax provides.

Jenn Rosa, from her start in the series Araro to lead roles in Kulong and TL, showcases her versatility and dedication to her craft.

Candy Veloso’s unexpected journey from viral fame to acting in projects like Kapalit and Dirty Ice Cream highlights the opportunities Vivamax offers to emerging talents.

Mariane Saint, prepared for challenging roles through workshops, eagerly anticipates her debut in Top 1 while Skye Gonzaga, renowned DJ turned Vivamax artist, mesmerizes audiences with her upcoming films.

Vivamax’s track record of nurturing talent, from established names to rising stars, ensures the new additions, including Angeli Khang, Azi Acosta, Yen Durano, Christine Bermas, Robb Guinto, Angela Morena, Micaella Raz, and AJ Raval, are in good company.

Through initiatives like the reality show Pantaxa (extreme 4play), Vivamax continues to empower aspiring artists like Aiko Garcia, Apple Dy, and Angelica Hart, reinforcing its position as a platform that helps new stars grow and become better known in the industry.

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