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Tuesday, April 30, 2024

‘D’ of viral ‘Wag na tayo mag-break, please.’ billboard breaks silence

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The mystery billboard towering along C5 in Quezon City, “Wag na tayo mag-break, please. Love, D,” has gone viral online. Speculation ran rampant, with many attributing the message to various artists pleading with their exes.

To the surprise of many, this was no personal plea; it was a masterfully orchestrated marketing campaign by Dermorepubliq, a Filipino-owned skincare brand, as seen in the new billboard installment last April 9.

Dermorepubliq offers a range of meticulously crafted products designed to address various skincare needs. Among their standout products are the 5 percent Niacinamide + HA Serum, Niacinamide Clarifying Toner, Niacinamide Botanical Face Wash, Alpha Arbutin + HA Serum, and Niacinamide Face Bar, tailored specifically for brightening purposes.

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The brand’s 2.5 percent Retinol Serum and 1 percent Hyaluronic Acid and Snail Mucin Serum are revered for their anti-aging properties and exceptional hydration benefits. Complementing these essentials are AHA and BHA serums, glycolic acid treatments, body bars, spot treatments, and more, all elegantly presented in Dermorepubliq’s sophisticated, minimalist packaging.

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Skincare brand Dermorepubliq is the mastermind behind the trending billboard

Dermorepubliq earned the esteemed title of the top skincare brand by TikTok Shop Philippines during its 9.9 Sale in 2023, achieving an impressive sales milestone of 13,000 units across 11,000 orders within that exclusive time alone.

While “D” may not be an individual, its message resonates deeply as an act of self-love. Dermorepubliq’s mission extends far beyond conventional skincare; it is a beacon of empowerment, urging individuals to embrace their unique beauty and conquer their insecurities.

“In a market saturated with skincare options, Dermorepubliq stands as a beacon of reliability and innovation,” states Keith Sta. Barbara, Dermorepubliq’s Chief Executive Officer. “Our Filipino roots ensure a deep understanding of local needs and preferences, while our global aspirations signal a commitment to excellence on the international stage.”

Dermorepubliq, a Filipino-owned skincare company, is one of the renowned TikTok Shop skincare brands. It is renowned for its essential science-based formulations tailored for men and women aged 18 to 35, offering affordable and effective skincare solutions. Dermorepubliq provides 21 effective skincare products tailored to diverse needs, all priced under 500 pesos. Backed by FDA approval and thousands of positive reviews, it competes with international brands in quality and affordability.

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