SM Cinema opens at SM City East Ortigas

SM Cinemas recently launched its Cineplex at the newly opened SM City East Ortigas in Pasig City with four fully digitized cinemas and four Director’s Clubs.

The four digital theatres each have 250 seats and are equipped with top-of-the-line surround sound systems, the perfect place for enjoying a good movie with family members and friends. For the perfect snack to go with your movie, choose from Grub Central’s wide selection of affordable and tasty cinema treats.

 From left: Pasig City Mayor Robert Eusebio and Mss. Maribel Eusebio; Vice Mayor Christian Bernardo; and actress Meg Imperial with SM Prime Holdings, Inc. Chairman for Executive Committee Mr. Hans Sy; and SM Lifestyle Entertainment Inc. President Edgar Tejerero at the opening of the cinemas at SM City East Ortigas.
Director’s Club Cinema, on the other hand, welcomes its guests with a spacious, fully carpeted lobby and sets the mood with its warm lighting. Guests who are looking for a more refined movie experience can relax in its comfortable, automatic recliners furnished with spacious side tables for food and drinks that may be ordered through a call buzzer, prompting an in-your-seat butler service. With wall-to-wall screens supported by quality surround sound system, guests can sit back, kick back and relax as they watch their favorite movies in total comfort.

Both cinemas have PWD-friendly facilities: slots for wheelchairs inside the cinemas, as well as lavatories. A dedicated entrance with a PWD ramp is available for guests of Director’s Club Cinema. 

Buy tickets over the counter or book your seats at with the ePLUS card! Enjoy hassle-free movie ticket purchase and redeem exciting rewards when you use your ePLUS card at SM Cinema. 

Have the best day at the movies only at SM Cinema and Director’s Club Cinema, now open at SM City East Ortigas. For tickets, log on to and follow SM Cinema on Facebook: /SMCinema and on Twitter and Instagram: @SM_Cinema. 

Topics: SM Cinemas , SM City East Ortigas Pasig City , Cineplex
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