It was six years ago in that popular reality show Pinoy Big Brother Teen Clash when a lanky, admittedly shy, 17-year old Filipino-Australian named James Reid, first rose to fame. One of the so-called “teen-ternational” housemates, he was proclaimed Big Winner among the show’s 16 young hopefuls.
The actor, born and raised in Sydney, has indeed come a long way since that life-changing moment. He is now an undisputed household name being the other half in the JaDine love team and Nadine Lustre’s real-life boyfriend.
It doesn’t come as a big surprise that he was chosen to endorse the country’s no. 1 canned tuna brand, Century Tuna. With his talent, physical features and a hot body to match: sculpted abs, toned muscles, firm biceps—the hunk truly fits the bill. And in a relatively short period of time, he has achieved so much while keeping his feet firmly on the ground.
And, by now, television audiences have been seeing James Reid’s latest television commercial of Century Tuna, which has been airing. The TVC features the hot, talented, and totally famous teen idol who has sent many hearts a-flutter—and fans screaming. And in case you didn’t notice, the TV spot relates to transformation, which is quite apt, as James has really undergone quite a metamorphosis in his career.
James has strived extra hard to prove and improve himself and his craft as a singer, dancer and actor.
“I’m attending workshops and learning Tagalog,” he shares.
He also looks forward to working on an album of the songs he wrote. James also wants to keep fit and healthy, and has gone through his own metamorphosis as a result of diet, exercise and a regular fitness regimen. This remarkable transformation caught the attention of many, so much so that James was introduced, along with Jessy Mendiola, Paulo Avelino and Elmo Magalona as Century Tuna’s new endorsers last year.
Apart from the new Century Tuna campaign, James is busy with a new television series Till I Met You that was shot partly in Greece. Both were excited as they went on savoring the food, taking in the sights, and portraying more mature roles. “This is definitely going to be challenging and quite different from the roles I’ve done before,” James says proudly.