Taking its elections advocacy campaign to another level, GMA News has partnered with instant messaging app Viber to launch a special “Eleksyon 2016 Sticker Pack”.
The “Eleksyon 2016 Sticker Pack,” which was available since Feb. 18, allows Viber users to not only spice up their conversations, it also gives them instant access to GMA News Public Chat. The initiative is part of the Kapuso Network’s “Dapat Tama” campaign that encourages Filipinos to do what is right come election day.
“GMA News believes that messaging is the new social media. Messaging apps have enabled people to create communities where conversations thrive, and we wanted to be part of those conversations,” says Sheila Paras, publisher, GMA News Online. According to her, the Network has been constantly on a lookout for opportunities to expand its reach and deliver news to people in ways that are familiar and comfortable to them.
She shares that as one of the most widely used messaging apps in the Philippines, Viber is a stable platform that continues to innovate. “We also took into account Viber’s efforts to broaden its appeal to multiple demographics through Public Chat. It’s in sync with our objectives in GMA News, especially for Eleksyon 2016,” adds Paras.
Public Chat will also get updates directly from reporters in the field.
Users will not only receive the latest updates about the elections, they’ll also be privy to what’s going on behind-the-scenes as our reporters share photos and their experiences on the campaign trail. We’re also doing a couple of Q & As on that page with some of our partner organizations as guest participants,” adds Paras.
The instant messaging and VoIP app company, meanwhile, has lauded the Network’s election education campaigns.
“Viber is proud to partner with GMA News to promote responsible voting and fair elections. The Eleksyon 2016 Viber Stickers and GMA News Public Chat aim to engage and create awareness among Filipino voters through proactive conversations,” says Carlo Velasco, Creative & PR manager, Viber Southeast Asia.
The GMA News Public Chat is currently the most followed Philippine news organization on Viber. It is available on Viber.com/GMANews.
Meanwhile, Viber users just need to follow the steps below to get the “Eleksyon 2016 Sticker Pack”:
For Android users:
1. Select “Sticker Market” from your “More Options” menu.
2. Find the “Eleksyon 2016 Dapat Tama” pack to open the sticker package preview.
3. Select the green button at the top of the sticker package preview
4. When the download is complete, the package will be available in the sticker menu.
For iOS users:
1. Select “Sticker Market” from your “More Options” menu.
2. Find the “Eleksyon 2016 Dapat Tama” pack to open the sticker package preview.
3. Select the green button at the top of the sticker package preview
4. When the download is complete, the package will be available in the sticker menu.
Once the sticker pack is downloaded, the user automatically becomes a follower of the GMA News Public Chat page on Viber.
Since its launch, the Eleksyon 2016 sticker pack has been downloaded by more than 80,000 Viber users.
