Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016 called Gindependence Day.
This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.
As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole. Get ready to take the party on the road with the Gin Nation Roving Caravan. The Gin Nation truck will be partnering with the metro’s hottest events and destinations like Mercato Centrale, Maginhawa Food Street, school events and concerts.
The Gin Cart is Premium Gin’s take on Ginebra San Miguel’s Gin Nation Roving Caravan. We believe that the Premium drinks vehicle showcases our brand’s elevated design aesthetic and readiness for a new, upscale market. Much thought and consideration was put into designing the Premium Gin cart. For materials, wood and black metal was chosen in order to give the cart a rustic, local feel. In terms of the actual wood design, it was crucial to showcase the iconic Ginebra San Miguel logo, which is one of Fernando Amorsolo’s earliest recognized works. The Premium Gin Cart made its public debut in the Art Fair Philippines 2016, an annual event by the Philippine Art Events group.
(L-R) Mark Caguioa, GSMI President Bernie Marquez, GSMI group Product Manager Marvin Dancel and GSM Blue Brand Manager Winchie Tobias
Ginumanfest Concert Series is a concert series that tours the different regions of the Philippines, bringing top bands and performers to share their passion and the spirit of “Ganado sa Buhay” with everyone. The annual Blueniversity Bar Mixing event where Hotel and Restaurant Management students from different universities can participate to show off their mixing and bartending skills will face off on March 7, 2016 and the winner will be given a chance to represent the country in an international competition.
The Premium Gin Cart made its public debut in the Art Fair Philippines 2016, an annual event by the Philippine Art Events group. It was made of wood and black metal in order to give the cart a rustic, local feel.
As the culminating event of the entire summer season, Ginebra San Miguel will be joining worldwide celebrations of World Gin Day on June 11. For this special day, the brand will be treating audiences to the country’s hottest acts and performers. This will be an event to look forward to with performers like Quest, Calalilly, Banda ni Kleggy, Arci Munoz and many more. Gin11 will be partying simultaneously with the world as we celebrate World Gin Day here in the Philippines.
