The newly opened Cyberzone area at the SM Mall of Asia was abuzz last Saturday as celebrities graced the opening of perhaps one of the most elegant looking stores in the area.
The new Experience Store symbolizes Huawei’s continuous growth from a reliable and respected brand into an aspirational brand with a meaningful purpose.
“Innovation has always been in the DNA of Huawei, fearlessly envisioning cutting edge technologies,” said Charles Wu, country head of Huawei Technologies Philippines. “But rather than innovate just for innovations sake, Huawei creates innovations that serve as tools to realize the vision and passion of its consumers.”
Hosted by Gelli Victor, guests were serenaded by Nicole Asensio prior to the ribbon cutting ceremonies. Shortly thereafter were appearances of Kapuso actor Rocco Nacino and Beauty queens Maggie Wilson, and Miss Grand International 2015 3rd runner-up Parul Shah, who went around the store to explore various mobile devices on display, and to check out the large LED screens which show the smart connectivity among various Huawei devices.
The arrival of two of the most popular Pinoy Big Brother housemates, Teen Grand winner Jimboy Martin and 2nd Placer Tommy Esguerra further drew the attention of shoppers who flocked to the store to get a glimpse of the two Kapamilya talents.
Both are now regulars of It’s Showtime, with Tommy cast in “Tomiho: A Love Realiserye” segment of the ABS-CBN noontime show.
The 110-sqm Huawei Experience Store is designed with simple, all white, minimalist interiors that reflect the “Huawei and I” philosophy, which aims to establish better engagements with end-users.
The result is a space that is both inviting and relaxing with a well-designed store layout. It guarantees you to quickly find the device you are looking for. The store likewise engages your visual and auditory senses with the top-of-the-line fixtures on the ceilings, the fit-outs, and the long stretch of audiovisual output that highlights the lifestyle themes of the shop.
More than just a store where families, students, and professionals can shop and learn more about Huawei’s innovations, the experience store also is positioned as a place where you can get some expert opinions.
“Knowledgeable sales people are available to help consumers learn about all the latest products from Huawei and test the best features of each device and guide them in choosing the best device according to their specific needs and passion,” says Jojo Vega, Consumer Business Group director of Huawei Technologies Philippines.
The hands-on Huawei store experience provides visitors with a chance to try Huawei’s entire product line such as the new Huawei MateS that revolutionize the power of touch with its Knuckle Sense 2.0 and Fingerprint Sense 2.0 technologies. Shoppers can try the Beautification 3.0 Technology of the newly launched Huawei G8. This first-of-its-kind feature allows users to enhance images with various makeup styles and preview the effects in real time with a single touch.
The store also showcases the much awaited most stylish Android watch — Huawei Watch and the Google’s best smartphone to date – the Huawei Nexus 6P.
Another attraction in the store is the Huawei Powerbike, a consumer engagement activity that highlights the power saving advantage of Huawei brought about by its telecommunications network superiority.
“Filipino consumers have shown tremendous affinity for our devices, as translated to Huawei’s impressive market share growth every year. Today, and more than ever, we are bullish that with the increasing platforms to engage our consumers everyday, their trust in our brand and our mutual connections will continue to grow,” added Vega.
With the opening of the Huawei Experience Store, Huawei now has 40 brand stores and 32 kiosks and lounges all over the country. The brand targets 60 brand shops by the end of the year.