Taal Vista Hotel, one most iconic landmarks in Tagaytay, marks its 85th anniversary this year with a legacy of empowerment and community-building that extends far beyond its picturesque views of Taal Volcano. Through its deep commitment to sustainability and support for local communities, the hotel has made a lasting impact on its employees, suppliers, and the broader Tagaytay area, creating opportunities for growth and prosperity.
As part of the SM Group, Taal Vista’s community-driven initiatives align closely with the group’s core objectives of inclusive development and corporate social responsibility.
For many of Taal Vista’s employees, the hotel is more than just a workplace—it is a source of life-changing opportunity.
Joel Tubig, a pool attendant, recalls on his journey from doing construction work and driving tricycles to securing a stable career at the hotel.
His life was transformed after he was awarded a technical-vocational scholarship by SM Foundation, which allowed him to gain new skills and build a career at Taal Vista.
“Taal Vista is not just a hotel, it’s part of my family’s journey. Thanks to the scholarship and a steady job, I’ve been able to send my children to private school, buy a car, and even invest in property,” said Tubig. “Without the opportunities here, I honestly don’t know where I’d be today.”
Also a graduate of SM Foundation is Jeric Tenorio, a room attendant who celebrated his 13th year at the hotel. He started as an on-the-job trainee and worked his way up within the organization.
“Taal Vista invests in its people. I was able to pursue my degree while working, and the training I received here gave me the confidence to grow both professionally and personally,” said Tenorio, who now mentors new employees.
As one of the largest employers in Tagaytay, Taal Vista Hotel employs a significant number of locals, with 79 percent of its staff coming from nearby communities. This focus on local employment has had a profound impact on the community, helping residents secure steady incomes, support their families, and improve their quality of life.
Aside from providing employment, the hotel is deeply committed to supporting local businesses, particularly micro, small, and medium enterprises (MSMEs). Through its Green Procurement Program, Taal Vista partners with 255 local suppliers, sourcing everything from food and beverages to goods and services, ensuring that the economic benefits of the hotel’s operations are felt throughout the community.
The hotel also works with local artisans to promote sustainable, community-based practices. In partnership with local designer Zarah Juan and Bahay Kalingap Casa de Suenos, Taal Vista launched Tela Tales, a project that repurposes old hotel linens into eco-friendly bags, providing work for local volunteers, mostly women, while helping to reduce waste. The hotel also promotes farm-to-table practices by sourcing fresh, organic produce directly from its own vegetable garden.
“Taal Vista’s commitment to sustainability and local businesses helps boost the local economy and promote a more environmentally-conscious way of doing business,” said Ramon Makilan, General Manager of Taal Vista. “By supporting local suppliers, we’re not just building relationships—we’re building a stronger, more resilient community.”
Taal Vista Hotel’s 85-year legacy stands as a testament to the power of community-centered business practices, proving that true success is measured not just by the quality of service provided but by the positive impact made on the lives of employees, suppliers, and the local community.
