SCG, recently unveiled their concept of “unbound fiber cement” at the 21st WorldBEX. One of their innovations was the SCG smartboard, a fiber-cement board consisting of SCG Portland cement and non-asbestos cellulose fiber. Visitors to the booth were invited to test the strength of the board by stomping heavily on the board, which wasn’t damaged (See inset). Two other fascinating technologies were the extrusion and digital printing technologies. The former uses a free form molding process that provides a wide range of styles and designs. The digital printing technology on fiber cement board enables printing of a variety of colors, designs, and textures on wall tiles. “SCG is ready to introduce and deliver the latest technologies, innovative building materials and creative construction solutions for Filipinos,” said Phaskorn Buranawit, SCG’s Philippines director for cement-building materials. At the SCG booth were Sirin Atsawapattananon, SCG regional brand manager; Phaskorn Buranawit; and Sunchai Jindras, vice-president of sales and marketing of Mariwasa Siam Ceramic (MSC).