Certified Lokalista: J and T Express shows no seller too hard to reach
The campaign, which began on Oct. 16, 2020 and will run up to January 14, 2021, encourages people to buy local and to patronize and support small- and medium-sized enterprises in a bid to promote regional products to a larger national audience. “Filipino entrepreneurs, especially those who went above and beyond amid the mobility restrictions brought about by the pandemic, deserve to be supported and recognized for their creativity and tenacity,” said Zoe Chi, vice president of J&T Express Philippines. The Certified Lokalista campaign has been attracting entrepreneurs from across the country, many of whom are promoting and distributing their wares in other islands and regions outside their own for the very first time. Nelly Dillera, executive director of the Department of Trade and Industry - Philippine Trade Training Center, said the e-commerce explosion has shone the spotlight on culture. “Culture is the basis of how we can and should develop products, from food to wearables. What is important is preserving them while adapting to the new global economy. E-logistics has made it possible for local products and crafts to be brought to the homes of the people,” Dillera said. With 75,000 online entrepreneurs now active on digital marketplaces, DTI “did a backward integration on helping people to start their own business and onboard e-commerce.” Panel moderator Amor Maclang, co-founder of GeiserMaclang Communications Inc., said the increasingly popular digital double-day sales, launched on the same day of the same month by different online marketplaces, can be a long-overdue opportunity where shoppers can support regional entrepreneurs.
“Community can be vital in the promotion and expansion of entrepreneurship. Lokalistas or local entrepreneurs are the best ones to reach out to their fellow entrepreneurs, and J&T will support them in that endeavour. As the logistics company with the fastest and farthest-reaching operations, no region is too far-flung and no seller is too out-of-reach,” Chi said.